Senior Digital Communications Manager

ShareAction London United Kingdom Communications and Fundraising

Company Description

ShareAction is a campaigning charity that works with investors, policymakers and individuals to build a world where our financial system serves our planet and its people. Responsible investment can have a huge positive impact if harnessed to tackle global challenges such as inequality, public health and the climate crisis. ShareAction seeks to unleash this potential by defining standards for best practice, publishing hard-hitting research, campaigning with allies and empowering investors to drive progressive change within some of the world’s largest companies. This is an exciting time to join a growing organisation that is established as a leading voice in the responsible investment space, and play your part in helping to shape a fairer, more sustainable future.

Team

Smart, powerful communications are a cornerstone of our theory of change. Our dynamic and high-performing communications team develops compelling media and digital activity to inspire public and specialist audiences to support more responsible investment. The team is also responsible for shaping ShareAction’s brand, raising its profile and increasing its engagement and influence.

Position

As Senior Digital Communications Manager you will design and deliver ShareAction’s digital strategy to support organisational objectives, line-managing two digital colleagues and advising colleagues across the organisation on effective digital strategies, campaign tactics and messaging. Working with the Head of Communications, you will contribute to the development of ShareAction’s overall communications strategy, champion its brand and manage reputation. An excellent communicator with creative flair and a strong track record of generating impactful digital campaigns, you will be responsible for identifying opportunities, creating compelling content from blogs and emails to films and graphics, and evaluating performance.

What you’ll do

  • You will lead on the design and delivery of ShareAction’s digital strategy with support from the Head of Communications, and contribute to the wider communications strategy and annual business planning process.

  • You will be line-managing digital colleagues, supporting them to set objectives, deliver high-quality work and develop their skills.

  • You’ll oversee ShareAction’s digital channels, including social media, the website, and our digital campaign platform Engaging Networks. You’ll develop user journeys that contribute to increased engagement, and manage external suppliers such as web developers, designers and digital agencies to ensure that all channels are accessible and optimised to effectively achieve our communications goals.

  • You’ll collaborate with colleagues across the organisation to develop impactful, engaging and measurable digital and social campaigns and integrated communications plans to support the launch of major reports and other activity.

  • You’ll help develop fundraising and marketing materials and ensure that all digital communications to supporters are consistently high quality, supporting teams to send to segmented audience groups and providing training and guidance to build digital skills across ShareAction.

  • You’ll stay abreast of digital trends and technology, and use insight and analytics to continuously improve experience, increase influence and engagement.

  • You’ll monitor any potential risks to ShareAction’s reputation, working with colleagues across the organisation to manage as appropriate.

  • You’ll organise an effective out of hours system for monitoring social channels. Some out of hours working may be required to support report launches or deal with urgent developments.

Requirements

What you’ll bring to the team

  • You’ll bring experience of working at a senior level in a digital role and a strong track record of generating impactful digital campaigns that drive positive engagement.

  • You’ll have a proactive approach, lots of creative ideas and excellent communications skills, and be able to work efficiently under pressure in a fast-paced team and organisation.

  • You’ll be passionate about ShareAction’s mission and committed to our values of independence, courage, persistence, respect and inclusivity.

  • With experience of brand management, you’ll be able to play a key role championing ShareAction’s brand and raising our profile.

  • With great line management experience and interpersonal skills, you’ll be able to motivate a team and build productive relationships with colleagues across the organisation and key external contacts.

  • You’ll be able to design and deliver effective digital strategies for diverse audiences as part of integrated communications campaigns, and use tools to measure success.

Although not necessary, it would be great if

  • You can bring knowledge or experience of communications within a campaigning or advocacy organisation

  • You have a relevant professional qualification e.g. in digital marketing

  • You have knowledge or experience of capital markets/the financial system

What we will do for you

  • You will be part of an organisation working to make a meaningful difference tackling some of the world’s biggest social and environmental challenges.

  • We offer opportunities for you to develop your skills and experience in a friendly, flexible and supportive working environment.

  • You will have the opportunity to change how people view our charity by being at the helm of our branding

Other information

Location: Hybrid - London/Home

Contract type: Permanent, Full time

Who it reports to: Head of Communications

Salary: £40,000 - £46,000 per annum, pro rata. Plus 8 per cent pension (non-contributory) and benefits including a healthcare scheme

Closing date: 17th August 2022 at 9am

Interviews: There will be two rounds of interviews with the first round likely happening the week of the 22nd August

ShareAction values and respects all differences in people (seen and unseen) and welcomes applications from all backgrounds, communities and industries. We are committed to having a team that is made up of diverse skills, experiences and abilities and so if you are not 100 percent sure that you meet all the requirements but believe you could excel in this role, we encourage you to apply and use the application questions to tell us about your experience and what you hope to bring to this role.

We have a London office and we actively encourage staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available - such as part-time and term-time working, job sharing, home working and working compressed hours. Please talk to us at the interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.

ShareAction’s London office is based in vibrant Bermondsey and a short walk from London Bridge underground and national rail. Remote working will remain the norm for many ShareAction staff as we continue to face the Covid-19 pandemic, with office space available as described in London for those who wish to use it.

Please note that to be considered for this post you must be legally eligible to work in the UK. Due to current restrictions we are unable to hire anyone that isn’t already living in the UK.
Due to our size we are unable to sponsor visas.

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Senior Digital Communications Manager

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ShareAction is committed to creating an inclusive environment of people who together encompass the whole range of human difference, such as gender and gender identity, ‘race’ and ethnicity, faith, sexual orientation, disability classification, and class. The following diversity monitoring questions are intended to help us maintain equal opportunities best practice and identify barriers to workforce equality and diversity. All questions are mandatory with a ‘prefer not to disclose’ option but the more information you supply, the more effective our monitoring will be. This information is not used as part of the recruitment process and will not be viewed with your application.

We use these questions to help short list applications as part of our blind screening process instead of requesting a covering letter. Please be careful not to include information such as your name, university attended, age or gender in the boxes as we will need to manually remove it. Your CV will only be made available to the recruiting manager after the initial shortlisting has been completed. Please complete each question ensuring to not exceed 250 words.ShareAction's core values are Independence, Courage and Persistence. Please keep these in mind when answering the following questions, as we hope to see these demonstrated in your work

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This policy tells you how Fairshare Educational Foundation trading as ShareAction (registered charity number 1117244) processes and protects your personal data. We aim to be clear when we collect your data, let you know what we will use it for and keep it secure.

When providing us with your details you accept this privacy policy and authorise ShareAction to collect, store and process your personal data in the ways mentioned in this policy and for the purposes you have given it to us. If you would like more information or have any questions, please email us at info@shareaction.org or call us on 0207 403 7800.


What Personal data is collected?

We may collect personal information about you when:

  • You sign up to our mailing list(s),
  • You make a one-off donation or sign up to donate regularly,
  • You sign up to attend one of our events,
  • You become involved in one of our campaigns,
  • You fill out a survey or quiz we send you,
  • You apply for a paid or volunteering role with us.

The information we collect may include, among other details, your name, address, email address, telephone number, pension provider, Responsible Investment issues of particular interest to you, your involvement in ShareAction campaigns or activities, information as to whether you are a taxpayer, your employer or organisations in our network that you are affiliated to.

We may also collect information about you from publicly available sources from places like Companies House or information published in newspapers.

If you make a donation, we will collect the details necessary to process this payment e.g. bank account details to set up a Direct Debit and ask for consent to use your contact details to send you updates on our campaigns and occasional appeals. We do not store credit or debit card details and when making an online donation your payment details are processed by a third-party secure server payment gateway provided by PayPal.

We will not collect sensitive personal information or information classed as special category unless there is a clear reason as to why we need it. We will only collect this with your consent, and we will give clear notices so that you know why we need this data and how long we will keep it for.


Profiling

We might use profiling or screening methods to ensure that communications are relevant to you and we do this by using data that you provide us with, data from publicly available sources, and data that is processed automatically through the systems we use (for example, whether you have previously opened emails from us). Profiling also allows us to understand more about people that support us which helps us to make appropriate requests for involvement in our campaigns and fundraising appeals. We may use geographic and demographic information to build a profile. Under the General Data Protection Regulation you have the right to obtain an explanation of any profiling decisions we have made and challenge these decisions.


Cookies

Like lots of other websites, we also use cookies which are tiny files that are downloaded to your computer to improve your experience. By using our website you agree to our use of cookies and you can read more about how we use cookies here.


Why is this data collected?

How we use your personal data will depend on the reason you are providing it and we will aim to make the reason clear when we collect the data. We will mainly use your data to:

  • Provide you with services or information that you have asked for, such as sending you a newsletter, inviting you to training, or sending you more information about our campaigns.
  • Keep you informed about our campaigns and movement and respond to questions you may have.
  • Process your donation, including processing any Gift Aid declaration.
  • Invite you to events we think might be of interest to you.
  • Invite you to participate in our campaigns.
  • Keep a record of how you prefer to be contacted.
  • Keep a record of your relationship with us.
  • Understand how we can improve our services, products and the information we provide.
  • Develop a better understanding of our supporters to help us make better decisions in order to deliver our mission.
  • Aggregate information for confidential reporting to project partners (see the Third Parties section below for more information on how your data is shared with project partners).


Our legal basis for processing personal data

The legal basis for processing your data depends on the reasons and circumstances we are collecting it.

Our legal basis for processing most personal data is because you have given us your consent to do so. You have the right to withdraw your consent for holding and processing your data and can do so by emailing us at info@shareaction.org or calling us on 020 7403 7800.

In some circumstances, the processing is necessary for the performance of a contract with you or necessary for us to comply with a legal obligation.


Legitimate Interests

Sometimes the legal basis for processing your data may be because it is in our legitimate interests to perform our operations. Before doing this, we will always carefully consider and balance any potential impact on you and your rights and we will not process any data if there is any risk of harm or potential conflict with your interests. Some examples of where we have a legitimate interest to process data are:

  • Managing our ongoing relationships with our professional contacts.
  • Researching new professional contacts at companies, investors and other NGOs that may be interested in our campaigns.
  • Using networking sites like LinkedIn to reach out to professional contacts who we think may be interested in our work.
  • Managing our financial transactions and preventing fraud.


How is my data protected?

We take good care to ensure that the information we store on our database is kept secure in order to prevent unauthorised access and comply with the General Data Protection Regulation. Our devices are encrypted and staff that work with data have received appropriate training.


Third parties

We will not sell, rent or swap your information with other organisations for them to use in their own marketing activities.


Service providers

Like most organisations, we use trusted service providers to help our operations to be more efficient. These include systems and software providers like EventBrite, Microsoft programmes and Salesforce. We may use third party providers that are located outside of Europe. For example, the database we use to store your data and some email platforms we use have servers located in the USA. We have taken steps to ensure that the services we use that are located outside of the EU have appropriate security measures in order to protect your information. All providers we use are well renowned for their data security and have the appropriate technical controls and policies in place to protect your personal details.


Legal Requirements

We may disclose your personal information when required to do so by law.


Project Partners

We work with other charities and NGOs on some of our campaigns to share knowledge and resources. We will never share personal information with them without your explicit and informed permission but we may aggregate information in order to share statistical information needed for analysis. We will not include any details that could identify a specific individual.


How can I access, update or ask ShareAction to stop using my personal information?

If your details change, please let us know and we will update them on our system.

You can also change your mind at any time about the ways in which we contact you or withdraw your consent for us to process your data. You can do this by emailing info@shareaction.org or calling us on 0207 4037 800. Most emails we send you will include a link you can click on to unsubscribe from that particular type of communication.


Removing data

If you tell us that you no longer would like us to contact you, we will keep limited amounts of information (usually just your name and email address) and add this to our suppression lists to ensure you do not receive communications from us in the future – we will not use it for any other purpose. In certain circumstances you also have the right to have your personal data erased from our databases completely and you can ask us to do this at any time.

We regularly monitor your engagement with our communications and will periodically send emails to ask if you still wish to receive updates about ShareActions work. We will continue to hold your personal data while you are actively engaged with us until you ask us not to. If you have not engaged (either opened, replied, taken the requested action, or clicked through) with any of our emails then we will remove your personal details from our database after three years.

Legally, we are required to hold some types of information to fulfil our statutory obligations. Details needed to claim Gift Aid is one example of this.


Subject access reports

To request a subject access report which details all of the information we hold about you, please make this request in writing to ShareAction, 163/66 Hatton Garden, Fifth Floor, Suite 23, London UK, EC1N 8LE. We will not charge you for this request and will provide this information within one month of receipt, if the request is reasonable.


Making a complaint

If you are unhappy with this privacy policy, or the way in which we process your personal data you can make a complaint via our complaints policy.

You can also complain to the Information Commissioner’s Office via their website.


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