Senior Digital Communications Manager

ShareAction London United Kingdom Communications and Fundraising
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Company Description

ShareAction is a campaigning charity that works with investors, policymakers and individuals to build a world where our financial system serves our planet and its people. Responsible investment can have a huge positive impact if harnessed to tackle global challenges such as inequality, public health and the climate crisis. ShareAction seeks to unleash this potential by defining standards for best practice, publishing hard-hitting research, campaigning with allies and empowering investors to drive progressive change within some of the world’s largest companies. This is an exciting time to join a growing organisation that is established as a leading voice in the responsible investment space, and play your part in helping to shape a fairer, more sustainable future.

Team

Smart, powerful communications are a cornerstone of our theory of change. Our dynamic and high-performing communications team develops compelling media and digital activity to inspire public and specialist audiences to support more responsible investment. The team is also responsible for shaping ShareAction’s brand, raising its profile and increasing its engagement and influence.

Position

As Senior Digital Communications Manager you will design and deliver ShareAction’s digital strategy to support organisational objectives, line-managing two digital colleagues and advising colleagues across the organisation on effective digital strategies, campaign tactics and messaging. Working with the Head of Communications, you will contribute to the development of ShareAction’s overall communications strategy, champion its brand and manage reputation. An excellent communicator with creative flair and a strong track record of generating impactful digital campaigns, you will be responsible for identifying opportunities, creating compelling content from blogs and emails to films and graphics, and evaluating performance.

What you’ll do

  • You will lead on the design and delivery of ShareAction’s digital strategy with support from the Head of Communications, and contribute to the wider communications strategy and annual business planning process.

  • You will be line-managing digital colleagues, supporting them to set objectives, deliver high-quality work and develop their skills.

  • You’ll oversee ShareAction’s digital channels, including social media, the website, and our digital campaign platform Engaging Networks. You’ll develop user journeys that contribute to increased engagement, and manage external suppliers such as web developers, designers and digital agencies to ensure that all channels are accessible and optimised to effectively achieve our communications goals.

  • You’ll collaborate with colleagues across the organisation to develop impactful, engaging and measurable digital and social campaigns and integrated communications plans to support the launch of major reports and other activity.

  • You’ll help develop fundraising and marketing materials and ensure that all digital communications to supporters are consistently high quality, supporting teams to send to segmented audience groups and providing training and guidance to build digital skills across ShareAction.

  • You’ll stay abreast of digital trends and technology, and use insight and analytics to continuously improve experience, increase influence and engagement.

  • You’ll monitor any potential risks to ShareAction’s reputation, working with colleagues across the organisation to manage as appropriate.

  • You’ll organise an effective out of hours system for monitoring social channels. Some out of hours working may be required to support report launches or deal with urgent developments.

Requirements

What you’ll bring to the team

  • You’ll bring experience of working at a senior level in a digital role and a strong track record of generating impactful digital campaigns that drive positive engagement.

  • You’ll have a proactive approach, lots of creative ideas and excellent communications skills, and be able to work efficiently under pressure in a fast-paced team and organisation.

  • You’ll be passionate about ShareAction’s mission and committed to our values of independence, courage, persistence, respect and inclusivity.

  • With experience of brand management, you’ll be able to play a key role championing ShareAction’s brand and raising our profile.

  • With great line management experience and interpersonal skills, you’ll be able to motivate a team and build productive relationships with colleagues across the organisation and key external contacts.

  • You’ll be able to design and deliver effective digital strategies for diverse audiences as part of integrated communications campaigns, and use tools to measure success.

Although not necessary, it would be great if

  • You can bring knowledge or experience of communications within a campaigning or advocacy organisation

  • You have a relevant professional qualification e.g. in digital marketing

  • You have knowledge or experience of capital markets/the financial system

What we will do for you

  • You will be part of an organisation working to make a meaningful difference tackling some of the world’s biggest social and environmental challenges.

  • We offer opportunities for you to develop your skills and experience in a friendly, flexible and supportive working environment.

  • You will have the opportunity to change how people view our charity by being at the helm of our branding

Other information

Location: Hybrid - London/Home

Contract type: Permanent, Full time

Who it reports to: Head of Communications

Salary: £40,000 - £46,000 per annum, pro rata. Plus 8 per cent pension (non-contributory) and benefits including a healthcare scheme

Closing date: 17th August 2022 at 9am

Interviews: There will be two rounds of interviews with the first round likely happening the week of the 22nd August

ShareAction values and respects all differences in people (seen and unseen) and welcomes applications from all backgrounds, communities and industries. We are committed to having a team that is made up of diverse skills, experiences and abilities and so if you are not 100 percent sure that you meet all the requirements but believe you could excel in this role, we encourage you to apply and use the application questions to tell us about your experience and what you hope to bring to this role.

We have a London office and we actively encourage staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available - such as part-time and term-time working, job sharing, home working and working compressed hours. Please talk to us at the interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.

ShareAction’s London office is based in vibrant Bermondsey and a short walk from London Bridge underground and national rail. Remote working will remain the norm for many ShareAction staff as we continue to face the Covid-19 pandemic, with office space available as described in London for those who wish to use it.

Please note that to be considered for this post you must be legally eligible to work in the UK. Due to current restrictions we are unable to hire anyone that isn’t already living in the UK.
Due to our size we are unable to sponsor visas.