Senior Digital Marketing Manager

Eseye Guildford United Kingdom Marketing
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Company Description

IoT technology is transforming our world – Eseye empowers businesses to embrace IoT without limits. We deliver innovative IoT cellular connectivity solutions that help our customers drive business value, deploy differentiated experiences, and disrupt their markets. Supported by a powerful partner ecosystem, we seamlessly connect devices across 190 countries, agnostic to over 700 available global networks. We do this by using disruptive technologies and services aimed at reducing the complexity around cellular connection management, providing ubiquitous connectivity services from device to cloud.


Offering hybrid working and excellent training and career development opportunities.

This is an exciting opportunity to join our exceptionally talented and high-achieving Marketing team and become part of a fast paced and rapidly evolving, global IoT connectivity company. Founded in 2007, with further investment and growth in the pipeline, and partnerships with many huge global names including Amazon, Shell and Costa, Eseye is still leading innovation in connectivity. Our technological expertise enables our clients across a number of verticals to navigate complexities in IoT, optimise device connectivity on any scale. and achieve ground-breaking success with their IoT projects.

Reporting directly to the CMO, you will be responsible for leading our digital B2B marketing strategy and managing digital platforms and tactical activity across multiple channels and key target territories including EMEA, US and APAC. The successful candidate will use all aspects of the digital marketing mix to increase our demand generation, brand awareness and industry profile. You must be very comfortable with leading and managing all aspects of digital marketing including, but not limited to, SEO and organic search optimisation, Paid Search (PPC), Paid Social, Website development, website conversion optimisation, CRM and marketing automation/operations. You thrive on the metrics and processes of modern B2B digital marketing. You understand how to invest digital marketing programme spend to maximise results, test and optimise programmes working closely with the other marketing functions.

Role Requirements:

· Strategy: Own and execute the annual digital marketing strategy, ensuring that it reflects the evolving needs of the business and changes in the digital marketing landscape (e.g. Google algorithm changes, privacy policy updates etc.)

· Technology: Own all facets of the digital marketing technology stack and online platforms/toolsets – including future platform development (e.g. channel / customer portals), digital analytics, CRM & marketing automation tools etc.

· SEO: Own and execute the corporate SEO / organic search strategy; enhance online presence using best practice SEO techniques across relevant search engines to drive increased site traffic and generate leads.

· Acquisition: Identify the most effective digital marketing techniques and channels to support the marketing team to exceed MQL targets; work closely with the Demand Generation team and external agencies, plan and execute digital brand and lead generation campaigns across Paid Search (PPC) and Paid Social (e.g. Linked In) channels

· Website: Ow and deliver the website development roadmap (e.g. including country sites), web content and maintenance (CMS), working with regional teams as required to ensure content is engaging and supports objectives.

· CRO: Continually evaluate and optimize the digital customer journey; identify opportunities to optimise the conversion funnel to increase lead and pipeline generation and quality.

· Management: Build, lead and develop the digital marketing team to meet objectives; manage relationships & activity with digital agencies and/or freelance partners inclusive of briefs, plans, reporting, budget account reviews and contract negotiations.

· Content: Drive and optimise our digital content and distribution strategy to achieve stated marketing objectives, working closely with the Content Marketing and Communications team on content production.

· Data Management: Oversee the ongoing maintenance of data in the relevant marketing systems (CRM, marketing automation) and own data management processes. Ensure adherence to regulations (e.g. GDPR, PECR), best practice and implement data quality improvement measures.

· Metrics/KPIs: Establish and own the digital marketing KPIs; perform regular measurement and analysis of digital campaign performance via analytics data (e.g. Google Analytics), CRM analytics ( and marketing automation toolset (Pardot) to continually optimise digital and offline marketing campaigns and establish benchmarks for future campaign performance.

Reporting: Produce regular reports with commentary on digital campaign performance across all channels for onward distribution to the senior management team and other teams as required.


Demonstrable record of success in digital marketing in a fast-paced, high-growth B2B Tech environment.

Demonstrated equivalent of digital marketing experience.

Demonstrated equivalent of managing digital campaigns, agency partners and media budgets.

Highly experienced in Search Engine Optimisation (SEO), digital content strategy and implementing tactics that boost visitor traffic, brand awareness and lead conversion; use of SEO tools such as Semrush would be an advantage

A passion for data and very comfortable taking many data sources, interpreting them and understanding the.logical next actions.

Deep expertise with Google Analytics, Google Adwords, Bing Ads, Remarketing and the display and social advertising landscapes; experience using marketing automation (Pardot) and CRM (Salesforce) platforms.

Demonstrated website development planning and execution; excellent project management of website design and build; experience delivering and managing websites including multiple country sites, and maintaining websites using popular CMS (ideally Wordpress).

Conversion rate optimisation skills; ability to identify and implement opportunities to improve web page conversion metrics.

Strong analytical skills to assess impact and effectiveness of digital campaigns; Above-average Excel skills.

  • Able to manage digital media budgets across campaigns, regions, and media / agency partners.
  • Strong, confident written and verbal communication skills; excellent time management skills.
  • Bachelor’s degree in Business, Marketing, Advertising, or related field.

Other information

Competitive salary package and excellent career development opportunities