Demand Generation Manager

Eseye Guildford United Kingdom Marketing

Company Description

IoT technology is transforming our world – Eseye empowers businesses to embrace IoT without limits. We deliver innovative IoT cellular connectivity solutions that help our customers drive business value, deploy differentiated experiences, and disrupt their markets. Supported by a powerful partner ecosystem, we seamlessly connect devices across 190 countries, agnostic to over 700 available global networks. We do this by using disruptive technologies and services aimed at reducing the complexity around cellular connection management, providing ubiquitous connectivity services from device to cloud.


This full time, permanent role is based in our Guildford head office (hybrid working policy currently operating). This is an exciting opportunity to join our exceptionally talented and high achieving Marketing team and become part of a fast paced and rapidly evolving, global IoT connectivity company. Founded in 2007, with further investment and growth in the pipeline, and partnerships with many huge global names including Amazon, Shell and Costa, Eseye is still leading innovation in IoT connectivity. Our technological expertise enables clients across a number of verticals to navigate complexities in IoT, optimise device connectivity on any scale. and achieve ground-breaking success with their IoT projects.

The role of the Senior Marketing Executive is a critical part of the Eseye marketing team. You’ll work to help create interest in and excitement for Eseye’s products and services with key decision makers and influencers, globally. The candidate we are seeking will be a driven, innovative, and energetic demand generation leader, with a talent for getting things done. This individual is a team player, responsible for the scalable and repeatable process of creating a sales pipeline by guiding prospects from top of funnel through to sales conversion. You will oversee all aspects of global inbound and outbound demand generation to achieve revenue goals that support the company’s fast-paced growth strategy.

This position requires an individual who is analytically minded, data-driven in their decision-making process, and extremely well organised. The candidate must have a firm grasp of B2B marketing best practices – yet have an innate curiosity to continually investigate new trends and disruptive approaches that may improve revenue generation.

Key Responsibilities

Lead / Demand Generation:

. Develop and implement an effective lead generation strategy, working collaboratively with the marketing team functions to execute omnichannel campaigns that supports the overall marketing strategy and lead generation goals

· Support both the lead qualification and outbound prospecting process, working collaboratively with the in-house BDR Team and external telemarketing agencies

· Work closely with BDR Team and telemarketing to ensure leads meet the necessary quality benchmarks.

· Deliver against metrics; MQL / SQL generation, pipeline creation

· Be proficient at planning and executing a wide range of marketing activities either directly or through an agency including: Events (physical & virtual), Webinars, Content Syndication, ABM etc.

· Identify content requirements and work closely with content team to deliver content that improves lead and demand generation campaign performance

Marketing Operations:

· Lead and execute the marketing operation function, working with internal teams and agencies as required

· Coordinate with BDR Team and Sales to optimise workflows for marketing / sales conversion

· Create, implement and track targeted nurture campaigns using marketing automation software

· Develop and execute the email marketing communications programme using marketing automation tools and working closely with other members of the marketing team (e.g. digital)

· Manage all aspects of the lead and prospect funnel assignment in

· Knowledge of lead scoring and marketing automation platforms would be beneficial

· Budget; be responsible for the lead generation budget and report on ROI (Campaign Attribution).


· Experience in planning and executing B2B marketing campaigns

· Experience executing campaigns internationally (primarily the US) would be advantageous.

· Experience in a lead/demand generation role in the B2B enterprise software (SaaS) space would be advantageous.

· Direct experience working closely with BDR/SDR teams.

· Experience skills in marketing technology and automation systems (e.g. Pardot, Marketo etc) would be advantageous

· A desire to work both at a strategic level and tactically on projects and campaigns.

· Self-motivated, highlight organised and results driven with a strong attention to detail.

· A team player with strong presentation and communication skills.

Other information

Competitive salary package and excellent career development opportunities

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