Content Marketing Executive

ZOO Digital Group plc. Sheffield United Kingdom Marketing
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Company Description

Salary: £22,500 - £27,500 doe

Location: Flexible Hybrid or Office based working (Sheffield)

Welcome to ZOO Digital

We are partners to the biggest names in global entertainment. Our mission is to make their lives easier and help them share their stories with the world. Our services, solutions and technologies transform the world’s most watched TV shows and movies into new formats and languages for international audiences to enjoy. Our clients include Disney, Netflix, HBO and Facebook.

This is an exciting opportunity to work at our award-winning company which is made up of some of the smartest thinkers in entertainment.

Position

The successful candidate will work as part of the Content Marketing team to create content in multiple formats including thought leadership articles and blog posts, video scripts, social media content, ebooks and presentations. You will be able to bring content to life from briefs given, as well as proactively delivering your own content campaigns to deliver on ZOO’s content marketing objectives. These will engage, inform and motivate ZOO’s target audiences through varied content experiences.

In this new role for the business, we are looking for a proactive individual who will use the newly defined ZOO brand as the basis to tell ZOO’s story of innovation and creativity. The role will work closely with the Content Marketing Manager as part of the content marketing team.




Supporting the execution of the ZOO content strategy

Working alongside the Content Marketing Manager, you will execute the ZOO content marketing strategy and plan.

The content marketing plan aims to engage, inform and motivate key ZOO stakeholders from the ZOO target audiences – these include new and existing customers, investors, freelance suppliers and employees.


Gaining a deep understanding of the ZOO brand message and wider industry context

To support the creation of on-brand, motivating content, you will gain a deep understanding of the ZOO brand and service propositions.

To ensure the messages resonate with target buyers at major Hollywood studios and streaming services, you will be required to gain a deep understanding of the entertainment and localization industries within which ZOO works.


Content production

You will be responsible for creating engaging, informative and motivating marketing content, reflective of the ZOO message, brand and tone of voice. This will be across all content formats, for all audiences. Strong and adaptable copywriting skills are essential.


Content distribution

You will distribute content across all channels including website, blog, email marketing, social media. Prior experience of content distribution including use of website CMS, email marketing software and social media marketing tools is essential.


Team collaboration

You will work alongside other members of the marketing team and wider ZOO organization to provide support on content projects where necessary.

Requirements

The successful applicant will be a dedicated storyteller, have the ability to research and write with authority on a topic and be experienced in delivering engaging, informative and motivating content campaigns in multiple formats. They should be a self-starter and someone that relishes the challenge and opportunity this position provides.


Skills and Experience

  • Copywriting/journalism/language degree or equivalent.
  • Experience in a similar role – either in-house, agency or freelance
  • Ability to understand and interpret content briefs
  • Experience delivering content for a range of audiences in a variety of formats – long-form, blog, scripts, social, sales materials
  • Meticulous attention to detail
  • Good time management skills and ability to work to deadlines
  • Excellent communications skills
  • Ability to develop and maintain strong working relationships with internal teams

Other information

Along with a competitive salary we also offer a wide range of benefits which includes:

  • Flexi time
  • Pension scheme
  • Free city centre parking
  • 25 days holiday
  • Free fruit and snacks
  • Staff Socials
  • Reward and Benefits Portal - ZOOPerks
  • Unlimited access to over 5000 courses on Udemy for business

Life at ZOO is pretty special – and sharing heart-stopping moments and beloved characters with the world is only part of it. We embrace variety and celebrate diversity. We elevate each other to be the best we can be. So, step into our world. A world where talent and technology combine to solve challenges today and in the future. A world where people look at things differently to anticipate what’s next.


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