Senior Digital Campaigns Officer

ShareAction London United Kingdom Communications and Fundraising
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Company Description

ShareAction and the global system of finance

It is said that “money makes the world go around” but the global financial system in its current form is in danger of making our world a very inhospitable place indeed for future generations.

Though it has lifted many out of poverty, today the global financial system has an oversized impact on many of the existential challenges we face. Biodiversity loss is such an example, as is climate change and the growing gap between rich and poor in terms of both income and health. Investment, lending and insuring decisions can enable destructive and exploitative industries or they can support a transition to a more sustainable way of living and use of precious resources. The latter approach is known as responsible or ESG (Environmental, Social and Governance) investment.

ShareAction’s vision is of a world where the financial system serves our planet and its people. Our mission is to define the highest standards of responsible investment and to drive change until these standards are adopted worldwide. We work towards our mission by:

  • advocating for change in the investment industry using our research and rankings
  • campaigning with allies to strengthen investor stewardship and change corporate behaviour
  • pushing for public policy reform to transform the financial system

Position

This is an exciting opportunity for a creative Digital Campaigner to help build a movement of savers for responsible investment and drive change at the heart global economy. 

By breaking down the complexity of the investment sector for an audience of individual savers, mobilising them to take action across our core corporate and policy campaigns, and encouraging them to support our work, both financially and otherwise, you will be instrumental in supporting us to deliver our vision of a world where the financial system serves the planet and its people.  

Shareholder resolutions are a powerful tool to put vital issues such as health, good work and climate change onto corporate agendas. As ShareAction looks to expand its work co-filing resolutions at some of the world’s biggest companies, this role will be instrumental in delivering our ambitions by developing and mobilising the ShareAction supporter base to co-file with us in 2022 and beyond.  

We’re looking for a creative campaigner, with experience of running successful, targeted digital actions, but most importantly with a passion to drive impact and to bring an innovative and fresh approach to our campaigns.

Key responsibilities:

  • Recruit, mobilise, and engage our online supporters to take action on climate change, health and workforce issues;

  • Support ShareAction’s work to mobilise individuals to become individual shareholders in target companies and to co-file shareholder resolutions with us on issues including climate change, health and workforce;

  • Develop effective on-boarding journeys for new subscribers to ensure they are quickly converted into engaged supporters;

  • Develop clear, engaging campaign pages across the ShareAction website and Engaging Networks;

  • Help to maintain the ShareAction website, using digital writing techniques and Search Engine Optimisation (SEO) best practice to drive engagement and conversions;

  • Working closely with the different internal teams lead on the production of campaigns, and fundraising, emails, as well as a regular email newsletter to our supporter base;

  • Produce, co-ordinate and commission the production of a range of digital campaigning materials, either in house, or working with external designers and agencies, including video, animation, social media content and blogs;

  • Use social media - including paid advertising - as a key campaigning tool;

  • Use appropriate testing and analytics to analyse and refine digital campaign tactics;

  • Working closely with all ShareAction teams to support the development of key messages for campaigns to translate our financial sector, policy and corporate campaign work for an individual audience;

  • Develop and manage relationships with partner organisations to further support and promote the successful filing of shareholder resolutions and other campaigns goals.

Please note that this list isn’t exhaustive and the role might change slightly from time to time.


Requirements

We are looking for a passionate, determined individual, with the following experience and skills:

ESSENTIAL

  • Experience supporting to deliver successful digital campaigns; 

  • Experience writing persuasive digital campaigns emails; 

  • Experience developing creative content for social media, including graphics and videos;  

  • Experience developing and building user journeys for online supporters; 

  • Experience optimizing online forms to maximise conversions; 

  • Experience using CMS (content management systems); 

  • A good understanding of digital writing techniques and Search Engine Optimisation (SEO); 

  • Excellent organisational skills; 

  • Ability to handle multiple tasks, changing priorities and deadlines in a fast-paced environment;  

  • Strong attention to detail;  

  • Strong interpersonal skills with ability to work as part of a team and across teams; 

  • Ability to communicate and build good relationships with external stakeholders with a high level of enthusiasm and professionalism; 

  • Excellent written and oral communication skills; 

  • Good knowledge of Microsoft Office applications. 

  • Knowledge of data protection regulations/GDPR. 

DESIRABLE

  • Experience running social media ads, primarily on Facebook; 

  • Experience using Google Ads; 

  • Experience using Google Analytics and using data to shape campaigns; 

  • Experience using Engaging Networks; 

  • Knowledge of Adobe Creative suite – Photoshop, InDesign, Premier Pro; 

  • Good understanding of and/or interest in how the corporate, banking and financial sectors impact on health, work and climate outcomes;  

  • Experience of working with CRM systems, ideally Salesforce; 

  • Experience in digital fundraising.  

Other information

Hours: Full-time, but with some flexibility possible

Contract type: 12-month contract – possibility of extension to a permanent position depending on future funding (expected before end of 2021).

Salary: £26,500 - £30,000 per annum + 8% pension (non-contributory) and benefits including a healthcare scheme.

Closing date: We are considering applications on a rolling basis until the role is filled. Candidates will be notified of the outcome of their application within two weeks of submission.

ShareAction values and respects all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available- such as part-time and term-time working, job sharing, home working and working compressed hours. Please talk to us at the interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking..

Due to Covid-19 all interviews will take place online, you will also be expected to work from home for the foreseeable future.

Please note that to be considered for this post you must be legally eligible to work in the UK. Due to current restrictions we are unable to hire anyone that isn’t already living in the UK.
Due to our size we are unable to sponsor visas.