Digital Communications Manager

ShareAction London United Kingdom Communications and Fundraising

Company Description

ShareAction

We are at a pivotal moment: the climate and biodiversity crises are deepening, and inequalities are even more marked in the wake of the Covid-19 pandemic. The global investment system has an oversized impact on many of these global challenges. We want to make sure that impact is positive. At ShareAction we work with investors, policymakers and individuals to unleash the positive potential of the investment system. We aim to build a world where our financial system serves our planet and its people.

Team

Smart, powerful communications are a cornerstone of ShareAction’s theory of change. Our dynamic and high-performing communications team leads media and digital activity for the organisation, in order to inspire public and specialist audiences to support more responsible investment. The team is also responsible for shaping ShareAction’s brand, raising its profile and increasing its engagement and influence. Our digital colleagues deliver compelling communications for all our main audiences across a variety of platforms including our website, social media and email, as well as overseeing the production and design of ShareAction publications and interactive online reports.

Position

We’re looking for a digital communications all-rounder with exceptional writing skills and creative flair. This is an exciting time to join a fast-growing team to help drive real impact at the heart of the global economy. You’ll be a key member of the team, leading on digital communications activity for a variety of campaigns, from engaging the public to managing the production and promotion of our flagship research. We’re looking for a great communicator with experience of running successful digital campaigns, who is passionate about our mission to harness the power of investment to build a better world.

What you’ll do

  • Design and deliver digital activity, campaigns and creative content to influence and engage our specialist and public audience.
  • Help oversee the production and design of ShareAction’s publications, such as original research and investor briefings, for example by advising colleagues on timelines, liaising with freelance designers, and helping ShareAction develop more interactive digital publications.
  • Help maintain the ShareAction website, using digital writing techniques and Search Engine Optimisation (SEO) best practice to drive engagement and conversions.
  • Help develop key messages for our campaigns, translating our work for non-specialist audiences.
  • Help shape the organisation’s social media strategy - including paid advertising – and work with the Digital Officer to create content to drive cut-through for ShareAction’s messages, grow its supporter base and boost engagement with target audiences.
  • Practice our values of independence, courage, persistence, respect, and inclusivity.
  • Keep up with the latest digital trends to help ShareAction stay relevant and innovate.

Please note this list isn’t exhaustive and the role might change slightly from time to time.

Requirements

Essential experience

  • Outstanding writing skills, with a flair for breaking down complex issues to produce compelling and accessible campaign content
  • Experience of managing social media channels, recommending strategies to boost engagement and conversion, and reporting on key metrics.
  • Experience using content management systems
  • Excellent organisational skills and attention to detail, with the ability to project manage multiple tasks, and adapt to changing priorities and deadlines in a fast-paced environment
  • Strong interpersonal skills
  • Knowledge of data protection regulations/GDPR

It would be great – not essential – if you have experience of:

  • using Adobe Photoshop and/or InDesign
  • developing creative content for social media, such as graphics and videos
  • running and analysing social media ad campaigns
  • managing supporter email lists
  • using Google Analytics
  • campaigning for a social or environmental cause
  • digital fundraising

What we will do for you

Working with ShareAction will offer you the opportunity to achieve significant personal impact in one of the most respected and exciting organisations in the responsible investment space.

ShareAction seeks to offer all its employees an exceptional working experience with opportunities to develop existing and new skills, applying them in ways that help change the world for the better. You will be challenged but also supported very actively to succeed within a friendly, high performing and highly motivated team.

We commit to

  • Supporting you to be able to continue to grow your experience and give you space to try new and innovative ideas and approaches;
  • Offering you formal training to build up your skill set (as identified with your manager) and time to conduct informal training;
  • Providing a flexible working environment – including options to work from home and compressed hours;
  • Providing opportunities to attend, and play a key role in, meetings with high profile stakeholders from across the public health, corporate and investment sectors.

Other information

Contract type: Permanent

Salary: £34,500 - £40,000 dependent on experience. Plus 8 per cent pension (non-contributory) and benefits including a healthcare scheme

Deadline for applications: 9am on Monday the 3rd of April

Interviews: Date to be confirmed

Start date: As soon as possible

Location: Hybrid in our London office/Remote.


We welcome applicants legally eligible to work in the UK.

Due to our size we are unable to sponsor visas.


We have a London office in vibrant Aldgate, a short walk from Aldgate East underground, for those who wish to use it.


We actively encourage staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available - such as part-time and term-time working, job sharing, home working and working compressed hours. Please talk to us at the interview about the flexibility you need. We can’t promise to give you exactly what you want, but we do promise not to judge you for asking.


ShareAction values and respects all differences in people (seen and unseen) and welcomes applications from all backgrounds, communities and industries. We are committed to having a team that is made up of diverse skills, experiences and abilities and so if you are not 100 percent sure that you meet all the requirements but believe you could excel in this role, we encourage you to apply and use the application questions to tell us about your experience and what you hope to bring to this role.

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ShareAction is committed to creating an inclusive environment of people who together encompass the whole range of human difference, such as gender and gender identity, ‘race’ and ethnicity, faith, sexual orientation, disability classification, and class. The following diversity monitoring questions are intended to help us maintain equal opportunities best practice and identify barriers to workforce equality and diversity. All questions are mandatory with a ‘prefer not to disclose’ option but the more information you supply, the more effective our monitoring will be. This information is not used as part of the recruitment process and will not be viewed with your application.

We use these questions to help short list applicants as part of our blind screening process instead of requesting a covering letter. THIS IS YOUR OPPORTUNITY TO STAND OUT FROM OTHER APPLICANTS, AND IS WHAT WE USE TO ASSESS YOUR COMPETENCY AGAINST THE REQUIREMENTS OF THE ROLE. Please do take the time to answer the questions as fully as you can - we will NOT consider your application if your answers are incomplete. Please be careful not to include information such as your name, university attended, age or gender in the boxes as we will need to manually remove it. NOTE THAT YOUR CV WILL ONLY BE MADE AVAILABLE TO THE RECRUITING MANAGER IF YOU HAVE PASSED THE INITIAL SHORTLISTING PROCESS. Please complete the following questions, ensuring not to exceed 250 words per answer.

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This policy tells you how Fairshare Educational Foundation trading as ShareAction (registered charity number 1117244) processes and protects your personal data. We aim to be clear when we collect your data, let you know what we will use it for and keep it secure.

When providing us with your details you accept this privacy policy and authorise ShareAction to collect, store and process your personal data in the ways mentioned in this policy and for the purposes you have given it to us. If you would like more information or have any questions, please email us at info@shareaction.org or call us on 0207 403 7800.


What Personal data is collected?

We may collect personal information about you when:

  • You sign up to our mailing list(s),
  • You make a one-off donation or sign up to donate regularly,
  • You sign up to attend one of our events,
  • You become involved in one of our campaigns,
  • You fill out a survey or quiz we send you,
  • You apply for a paid or volunteering role with us.

The information we collect may include, among other details, your name, address, email address, telephone number, pension provider, Responsible Investment issues of particular interest to you, your involvement in ShareAction campaigns or activities, information as to whether you are a taxpayer, your employer or organisations in our network that you are affiliated to.

We may also collect information about you from publicly available sources from places like Companies House or information published in newspapers.

If you make a donation, we will collect the details necessary to process this payment e.g. bank account details to set up a Direct Debit and ask for consent to use your contact details to send you updates on our campaigns and occasional appeals. We do not store credit or debit card details and when making an online donation your payment details are processed by a third-party secure server payment gateway provided by PayPal.

We will not collect sensitive personal information or information classed as special category unless there is a clear reason as to why we need it. We will only collect this with your consent, and we will give clear notices so that you know why we need this data and how long we will keep it for.


Profiling

We might use profiling or screening methods to ensure that communications are relevant to you and we do this by using data that you provide us with, data from publicly available sources, and data that is processed automatically through the systems we use (for example, whether you have previously opened emails from us). Profiling also allows us to understand more about people that support us which helps us to make appropriate requests for involvement in our campaigns and fundraising appeals. We may use geographic and demographic information to build a profile. Under the General Data Protection Regulation you have the right to obtain an explanation of any profiling decisions we have made and challenge these decisions.


Cookies

Like lots of other websites, we also use cookies which are tiny files that are downloaded to your computer to improve your experience. By using our website you agree to our use of cookies and you can read more about how we use cookies here.


Why is this data collected?

How we use your personal data will depend on the reason you are providing it and we will aim to make the reason clear when we collect the data. We will mainly use your data to:

  • Provide you with services or information that you have asked for, such as sending you a newsletter, inviting you to training, or sending you more information about our campaigns.
  • Keep you informed about our campaigns and movement and respond to questions you may have.
  • Process your donation, including processing any Gift Aid declaration.
  • Invite you to events we think might be of interest to you.
  • Invite you to participate in our campaigns.
  • Keep a record of how you prefer to be contacted.
  • Keep a record of your relationship with us.
  • Understand how we can improve our services, products and the information we provide.
  • Develop a better understanding of our supporters to help us make better decisions in order to deliver our mission.
  • Aggregate information for confidential reporting to project partners (see the Third Parties section below for more information on how your data is shared with project partners).


Our legal basis for processing personal data

The legal basis for processing your data depends on the reasons and circumstances we are collecting it.

Our legal basis for processing most personal data is because you have given us your consent to do so. You have the right to withdraw your consent for holding and processing your data and can do so by emailing us at info@shareaction.org or calling us on 020 7403 7800.

In some circumstances, the processing is necessary for the performance of a contract with you or necessary for us to comply with a legal obligation.


Legitimate Interests

Sometimes the legal basis for processing your data may be because it is in our legitimate interests to perform our operations. Before doing this, we will always carefully consider and balance any potential impact on you and your rights and we will not process any data if there is any risk of harm or potential conflict with your interests. Some examples of where we have a legitimate interest to process data are:

  • Managing our ongoing relationships with our professional contacts.
  • Researching new professional contacts at companies, investors and other NGOs that may be interested in our campaigns.
  • Using networking sites like LinkedIn to reach out to professional contacts who we think may be interested in our work.
  • Managing our financial transactions and preventing fraud.


How is my data protected?

We take good care to ensure that the information we store on our database is kept secure in order to prevent unauthorised access and comply with the General Data Protection Regulation. Our devices are encrypted and staff that work with data have received appropriate training.


Third parties

We will not sell, rent or swap your information with other organisations for them to use in their own marketing activities.


Service providers

Like most organisations, we use trusted service providers to help our operations to be more efficient. These include systems and software providers like EventBrite, Microsoft programmes and Salesforce. We may use third party providers that are located outside of Europe. For example, the database we use to store your data and some email platforms we use have servers located in the USA. We have taken steps to ensure that the services we use that are located outside of the EU have appropriate security measures in order to protect your information. All providers we use are well renowned for their data security and have the appropriate technical controls and policies in place to protect your personal details.


Legal Requirements

We may disclose your personal information when required to do so by law.


Project Partners

We work with other charities and NGOs on some of our campaigns to share knowledge and resources. We will never share personal information with them without your explicit and informed permission but we may aggregate information in order to share statistical information needed for analysis. We will not include any details that could identify a specific individual.


How can I access, update or ask ShareAction to stop using my personal information?

If your details change, please let us know and we will update them on our system.

You can also change your mind at any time about the ways in which we contact you or withdraw your consent for us to process your data. You can do this by emailing info@shareaction.org or calling us on 0207 4037 800. Most emails we send you will include a link you can click on to unsubscribe from that particular type of communication.


Removing data

If you tell us that you no longer would like us to contact you, we will keep limited amounts of information (usually just your name and email address) and add this to our suppression lists to ensure you do not receive communications from us in the future – we will not use it for any other purpose. In certain circumstances you also have the right to have your personal data erased from our databases completely and you can ask us to do this at any time.

We regularly monitor your engagement with our communications and will periodically send emails to ask if you still wish to receive updates about ShareActions work. We will continue to hold your personal data while you are actively engaged with us until you ask us not to. If you have not engaged (either opened, replied, taken the requested action, or clicked through) with any of our emails then we will remove your personal details from our database after three years.

Legally, we are required to hold some types of information to fulfil our statutory obligations. Details needed to claim Gift Aid is one example of this.


Subject access reports

To request a subject access report which details all of the information we hold about you, please make this request in writing to ShareAction, 163/66 Hatton Garden, Fifth Floor, Suite 23, London UK, EC1N 8LE. We will not charge you for this request and will provide this information within one month of receipt, if the request is reasonable.


Making a complaint

If you are unhappy with this privacy policy, or the way in which we process your personal data you can make a complaint via our complaints policy.

You can also complain to the Information Commissioner’s Office via their website.


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I confirm that to the best of my knowledge the information I have provided on this form is correct and I accept that providing deliberately false information could result in my dismissal.


You agree for us to hold your application on file for a maximum of 6 calendar months from the deadline of the role.


We may request that you consent to a DBS check as you may be required to work with children or vulnerable adults.




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You agree to us contacting you if a similar or suitable role comes up that you might be interested in.


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