Pamoja is an education technology company based in Oxford, UK. We provide online learning solutions for secondary education, from structured content to courses fully taught by our own teachers.

In 2009, we launched the largest International Baccalaureate (IB) Diploma Programme online. We now teach thousands of students from hundreds of schools worldwide. Our flagship Pamoja Taught courses promote student responsibility and success whilst supporting schools' blended learning strategies and easing teacher recruitment challenges. We’ve recently developed new School Taught courses that enable teachers to flip their classroom. Students access lessons and resources via our online platform, encouraging new learning opportunities. This year we're celebrating our 10 year anniversary by launching new IGCSE and International AS/A Level courses.

Working as part of the Marketing Team and closely with the Sales Team, you will play a key role in research, lead generation and planning activities. Working in a fast-paced environment, you will be responsible for defining and implementing campaigns, maintaining and analysing data, and contributing to the marketing plan.   

Responsibilities  

Lead generation marketing plans: Planning and implementing annual plans to support sales objectives;

• Creation of an annual lead acquisition and conversion marketing plan 
• Research, definition and implementation of multi-channel campaigns (print and online) 
• CRM (Salesforce) database maintenance: import and update lead generation data and leverage tools for lead generation 
• Creation of the email schedule to support the lead generation marketing plans, including drafting, scheduling and sending campaigns to targeted segments. 
• Identifying key events and fairs to support sales efforts 
• Definition and implementation of campaigns reaching out to a broader audience including students and parents (in line with our communications strategy). 

Campaign reporting. Responsibilities include;  

• Creation of landing pages and implementation of reliable tracking mechanisms to assess the effectiveness of marketing campaigns 
• Continually monitoring, reviewing and reporting on marketing campaigns using analytics tools and CRM 
• Producing a report on annual lead generation plans including ROI metrics where possible to inform future planning 

Market research;

• Contribute to competitor analysis 
• Read and summarise relevant market reports 
• Analyse market data to identify relevant segments 

Marketing and sales projects; 

• Manage projects as and when needed including the launch of new product 
• Contribute to marketing projects as required  

Please note that as Pamoja is an expanding and changing organisation, this description reflects the general nature and level of work assigned to the role. However, it does not restrict the right to reassign duties or responsibilities at any time based on business needs if the work is similar, related or a logical assignment to the position. 

• Degree or equivalent in business studies, marketing or communication 
• Minimum 3 year experience in a marketing role, ideally focused on lead generation 
• Digital marketing certification desirable (CIM, IDM, Google AdWords and/or Analytics) 
• Good understanding of different social platforms – Twitter, Facebook and LinkedIn 
• Good understanding of marketing analytics tools 
• Copy writing, editing and proofreading skills are essential 
• CRM user experience highly desirable 
• Proven experience of targeted email marketing campaigns 
• Excellent organisational and time management skills 
• Ability to take responsibility for own projects 
• Active listening to understand data and reporting requirements 
• Strong interpersonal communication skills 
• A good team player 
• Astute; insightful with ability to demonstrate good judgement 
• Decisive and resilient; able to thrive in a changing environment 

Role is based in our Oxford offices.

Salary circa £32,000.00 to £37,000.00 per annum.