Communications Manager

Oxford Study Courses - Pamoja Education Oxford United Kingdom Marketing
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Company Description

Pamoja is an education technology company based in Oxford, UK. We provide online learning solutions for secondary education, from structured content to courses fully taught by our own teachers.

In 2009, we launched the largest International Baccalaureate (IB) Diploma Programme online. We now teach thousands of students from hundreds of schools worldwide. Our flagship Pamoja Taught courses promote student responsibility and success whilst supporting schools' blended learning strategies and easing teacher recruitment challenges. We’ve recently developed new School Taught courses that enable teachers to flip their classroom. Students access lessons and resources via our online platform, encouraging new learning opportunities. This year we're celebrating our 10 year anniversary by launching new IGCSE and International AS/A Level courses.

Position

The Communications Manager will play a significant role in contributing to the growth and success of both Pamoja and Oxford Study Courses. Your role will be responsible for creating communications which inform and influence our audience of educators, media professionals, parents and students, and reinforce the brands’ positioning. Part of a small Marketing team in a fast-paced environment, you will have the opportunity to work on a broad range of marketing materials and liaise with key external agencies. 

Responsibilities

1.     Communications Strategy & Campaigns: broaden reach through inspiring campaigns sharing our goals, mission and values. Responsibilities include;

  • Define and implement an annual thought leadership and communications plan, including conferences and events.
  • Generating content (including copy writing) for the blog with contributions from the Academic and Product Teams as well as the Teaching Community.
  • Leading the production of white papers encouraging discussions around relevant topics in education, blended learning and the use of technology.
  • Leading the production of artwork complementing white papers and identifying relevant channels for publication and distribution.
  • Newsletter creation and distribution.
  • Keeping the websites updated and relevant.
  • Identifying appropriate articles and content via news and social media channels to respond to and provide thought leadership on relevant topics.
  • Manage the company’s social media calendar with contributions from the Marketing team.
  • Continually monitoring, reviewing and reporting on campaign effectiveness metrics.
  • Defining and implementing new relevant campaigns as needed.
  • Liaising with communications agencies and copywriters as needed.

 

2.     Video Production: grow Pamoja’s video library with engaging and relevant content. Responsibilities include:

  • Defining and implementing a video strategy supporting Pamoja’s marketing plan.
  • Managing video projects including storyboard and script creation.
  • Liaising with production companies regarding the production of videos.
  • Managing and maintaining the YouTube channel (and any other relevant video channel)
  • Monitoring the effectiveness of published videos against key metrics.

3.     Marketing Collateral Production: identify and coordinate the production of relevant and up to date marketing collateral. Responsibilities include:

  • Brochure copy writing, editing and/or proofreading.
  • Production of templates for internal and external use such as presentations and corporate reports.
  • Conference materials production.
  • Working closely to the Marketing team to refer to the latest case studies available.
  • Liaising with external agencies for the design and print of relevant materials.

4.     Brand Ambassador Activities: ensure a consistent use of the brands internally and externally and act as an internal brand consultant as needed. Responsibilities include:

  • Keeping brand guidelines updated.
  • Leading the development of the company brand in cooperation with the Product team and external agencies.
  • Contributing to the definition of key messages clearly presenting the brands and our products to new audiences.
  • Stock image selection and modification.
  • Building a photography library of genuine product users, key staff members, events, keynote speeches and other relevant imagery.

5.     Team management: line manager responsibility for two team members; Content Marketing Executive and Graphic Designer

Please note that as Pamoja is an expanding and changing organisation, this description reflects the general nature and level of work assigned to the role. However, it does not restrict the right to reassign duties or responsibilities at any time based on business needs if the work is similar, related or a logical assignment to the position.

Requirements

  • Degree in Marketing, Communications, Media or equivalent
  • Communications and media production experience is essential
  • Team management experience essential
  • Strong creative media portfolio essential
  • Good understanding of different social media and content platforms – particularly YouTube, iTunes/SoundCloud and Twitter
  • Proficient in the use of Adobe Creative Suite (or equivalent)
  • Copy writing, editing and proofreading essential
  • Ability to take responsibility for own projects
  • Active listening to understand
  • Strong interpersonal communication skills
  • Astute; insightful with ability to demonstrate good judgement
  • Decisive and resilient; able to thrive in a changing environment
  • Excellent organisational and time management skills

 

Other information

Role is based in our Oxford offices.

Salary circa £40,000.00 to £45,000.00 per annum.