Our Media is part of the Immediate Media group, and is the special interest content and platform company. We own and operate some of the best-loved brands in the UK including BBC Countryfile Magazine, Gardens Illustrated, BikeRadar and Simply Sewing Magazine. And we only focus on special interest markets, engaging passionate consumers globally and offering them world-class content and innovative new products and services.

We sum up our mission in three words: Content. Passion. Engagement. Our focus is to help our audiences get the most out of the things they love, whatever they spend their time and energy on. Our people are as passionate about their subjects as our consumers. We’re focussed on growth across our business and we are constantly looking for new and exciting ways to innovate.

We pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, and give their best whilst being supported, developed and nurtured. As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

For us, it’s really important to connect with our people, particularly as we’re all remote right now. So, we’ve developed a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.

We are looking for an SEO Content Manager to join BikeRadar’s fast-growing team. Working closely with the Editor-in-Chief and at the heart of the editorial team, the SEO Content Manager will play a key role in leading and developing BikeRadar’s SEO strategy, with the aim of ensuring our market-leading content is viewed by as many cyclists as possible.

As SEO Content Manager, you will have a thorough knowledge of on-page SEO and an excellent understanding of how to grow and engage a specialist audience. In this role, you will plan, commission, optimise and analyse the performance of content, using data to inform future editorial decision making.

The SEO Content Manager will also play a key role in implementing and maintaining SEO best practice across BikeRadar, while staying up to date with the ever-changing search landscape.

ACCOUNTABILITIES

• Monitor day-to-day SEO performance, including keyword rankings, conversion rates, SERPs changes and Google News/Discover traffic

• Lead evergreen content planning and optimisation projects to plan and brief content, with the aim of growing traffic through search

• Work with writers and editors across the cycling portfolio to conduct keyword research and plan content

• Monitor the performance of affiliate content, working closely with writers and the commerce team to drive conversion through search

• Write and optimise evergreen content as required

• Conduct SEO-focussed competitor analysis to identify content gaps, threats and opportunities for growth

• Ensure content adheres to SEO best practice using text, images and, where appropriate, video; advise and upskill colleagues as required

• Stay up to date with SEO trends, guidelines and algorithm updates

• Conduct site and content audits as required, identifying technical or site health issues and leading optimisation projects with the support of Our Media’s central SEO team

• Produce regular SEO reports and provide audience data as required

• A background in SEO, journalism, e-commerce or content marketing

• Excellent understanding of SEO best practice and SEO tools

• A demonstrable interest in analytics and using data to inform editorial decisions

• Experience working with content management systems

• The ability to write accurate and engaging copy

• Strong organisational and time management skills

• Demonstrable knowledge of, and interest in, cycling

We’re committed to building a diverse group of talent with a broad range of backgrounds, skills and capabilities and will give full and fair consideration to all applicants.

We know that flexibility is key to success and our people work flexibly in many different ways, so if this is important to you please let us know.

As you apply, we’ll ask you to share some personal information which will help us understand how we’re doing in our inclusion and diversity ambitions. We’d really appreciate if you’d take a few moments to complete this but if you’d rather not that’s fine too. Rest assured; we’ll treat your information confidentially.