Consultant - Strategic Marketing

Options Consultancy Services Ltd London United Kingdom Marketing
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Company Description

Options Consultancy Services Limited is a leading global health consultancy established in 1992 as a wholly owned subsidiary of Marie Stopes International. We manage health programmes that ensure vulnerable women and children can access the high-quality health services they need. We work with partners to co-create and implement locally informed solutions to complex health problems. This includes governments, development partners, NGOs, civil society and health workers. Our programming is flexible, evidence-based and politically informed. This means we adapt to changing contexts, use data to inform our decisions and ensure our approach is appropriate. Our focus is always on building local skills and systems that last.

Position

Options is seeking a strategic marketing consultant to help us articulate our offer in a challenging and changing market in the global public health space. We are looking for expert advise on how to express that offer using digital media that new and current clients can access via our website and other marketing channels.

We are looking for someone to:

  • Review the market landscape and key priorities/interests of potential clients, partners, investors through discussion based on discussions with the New Business and Partnership Department
  • Conduct an analysis of ways of communicating with identified audiences (see TOR for more detail).
  • Analyse the way our current offering/content is presented on the website and how this could be improved based on clients/partners’ interests and approach
  • Provide expert advice on how Options can position itself and use its website and other primary marketing tools most effectively
  • Review our current products and approaches and make recommendations for external communications approaches including (for example) social media, press releases, targeted engagements with networks.

Requirements

To succeed in this role, you will have:

  • Fresh insights about how key players in the global health sector communicate their interests/priorities and of the topics that are driving the agendas
  • Significant experience of translating organisational strategies into coherent and engaging narratives and/or sound bytes, and how to position content
  • Experience advising development organisations on strategic marketing, including website and content strategies
  • Expertise in facilitating discussions that lead to a clear outcome

Other information

  • Options is an equal opportunities employer
  • Our organisation is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and post holders to share this commitment.
  • We seek people who are pro-choice, energetic and enthusiastic about Options’ vision.
  • Overseas candidates require a valid UK work permit