Mobile Marketing Executive

Lottoland Gibraltar Gibraltar Marketing
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Company Description

We are growing and we are growing fast! When we launched our online lotto business in 2013 our office in Gibraltar had just 7 people, now, we have over 270 staff from 30 different countries. How have we done this?  We disrupt the norm, challenge ourselves and traditions, we might still be thought of as small but we consider ourselves mighty!  We are now active across four continents, with over 5.5 million users which makes us one of the most successful start-ups in Europe. Do you have a skill or talent to share with us?

Position

Location: Gibraltar 

Contract Type: Full time 

 

RESPONSIBILITIES:

Reporting to the Display Manager, the Mobile Marketing Executive will be responsible for promoting our APPs to acquire and retain high value customers. Other duties include:

  • Implement ASO strategy to maximize App discoverability and conversion rates based on analytics
  • Assist in the creation and planning of mobile marketing campaigns
  • Report and analyze mobile marketing campaigns
  • Collaborate with UA marketing channel teams (e.g. Display, PPC, Email, Affiliates) to drive mobile marketing initiatives and to provide mobile marketing support as appropriate.
  • Manage and monitor the Lottoland iTunes Connect and Google Play accounts.
  • Maintain mobile marketing technology infrastructure (e.g. mobile measurement partners, data service providers, deep link platforms).
  • Funnelling end user feedback and marketing perspective to improve the product and the overall user experience

Requirements

  • University degree or college diploma on marketing or related field
  • Experience of using a MMP such as Adjust, AppsFlyer, Tune or Kochava
  • Experience of using App Annie, Sensor Tower, iTunes Connect and Google Play
  • Exceptional written and verbal communication skills
  • Ability to meet strict deadlines
  • Strong analytical skills. Ability to analyze data and make recommendations
  • Ability to work in self-directed, fast-paced, results oriented environment
  • Strong interest in and passion for interactive products, specifically mobile and online
  • Must have executed successful mobile marketing campaigns

Other information

Lottoland Benefits:

  • Competitive salary 
  • Annual bonus
  • 25 days holiday and 12 days Gibraltar bank holidays
  • International premium healthcare
  • Subsidised gym membership within a variety of locations in Gibraltar
  • Weekly subsidised Yoga sessions
  • Continuous learning/development opportunities and progressive career paths.

Cultural Fit:

  • Lottoland is a dynamic, creative and technologically advanced organisation.
  • Passion for innovation is a strength that is valued in Lottoland employees.
  • Managers need to inspire and develop their teams to get the most out of them.
  • Putting customers first is key to Lottoland’s success as is collaboration across the business.
  • Employees are empowered to do their best but held accountable for their actions.
  • Grit and determination is a prerequisite for all Lottolanders.
  • Honesty, integrity and trust are a given.

Lottoland could be just the place for you. We like it here and we’re sure you will too! Our corporate website has lots more information - check it out!  www.lottolandcorporate.com