We are growing and we are growing fast! When we launched our online lotto business in 2013 our office in Gibraltar had just 7 people, now, we have over 270 staff from 30 different countries. How have we done this?  We disrupt the norm, challenge ourselves and traditions, we might still be thought of as small but we consider ourselves mighty!  We are now active across four continents, with over 5.5 million users which makes us one of the most successful start-ups in Europe. Do you have a skill or talent to share with us?

Location: Gibraltar 

Contract Type: Full time 

The Mobile CRM Executive will be responsible for taking the lead on our mobile strategy, communications and campaign execution.

Your role will be to lead the planning and execution of customer-focused communications to drive upsell to app and ensure the retention and growth of our app customers.  You will be the ‘go to’ person for all things mobile CRM – including mobile best practice and the end-to-end customer experience across all markets.

Responsibilities:

• Lead the CRM mobile strategy, planning and execution - working closely with the CRM Managers, VIP Manager and Executives for each market.
• Identify the right metrics to track and put the right tools in place to measure campaign effectiveness.
• Ensure alignment between the mobile marketing strategy and the overall CRM strategy
• Implement communications using the wide variety of CRM tools – email, SMS, push, calls and on-site.  Campaign implementation to be tightly controlled, reviewed and planned to ensure adherence to timings and excellence in execution.
• Provide performance reporting (at campaign and customer level) to Head of CRM and other stakeholders, with a view to optimising commercial return and engagement on all communications.  This should be on a weekly and end of month basis as well as on an ad hoc basis when required.
• On an ongoing basis, design and deliver tests across all communications to improve engagement and impact.  Adopt a test, learn and control approach to ensure continuous optimisation of results.
• Ensure thorough QA of all campaigns – following QA guidelines closely.
• Assist with CRM project and task initiatives on an ongoing basis – acting as a key support for the team, CRM Managers, VIP Manager and Head of CRM
• Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
• Take ownership of CRM related incidents through to resolution.
• Ensure all communications meet advertising, regulatory and legislative standards

• University degree or college diploma in a related field
• 4 to 5 years of relevant experience or equivalent combination of education and work experience
• Exceptional written and verbal communication skills
• Ability to act on changing priorities - flexibility and openness to change are key.
• Strong analytical skills. Ability to analyze data and make recommendations
• Ability to work in self-directed, fast-paced, results oriented environment
• Strong interest in and passion for interactive products, specifically mobile and online
• Must have executed successful mobile CRM campaigns.

Lottoland Benefits:

• Competitive salary
• Annual bonus
• 25 days holiday and 12 days Gibraltar bank holidays
• International premium healthcare
• subsidised gym membership within a variety of locations in Gibraltar
• Annual summer pool party and watersports
• Weekly Yoga sessions
• Continuous learning/development opportunities and progressive career paths.

Cultural Fit:

• Lottoland is a dynamic, creative and technologically advanced organisation.
• Passion for innovation is a strength that is valued in Lottoland employees.
• Managers need to inspire and develop their teams to get the most out of them.
• Putting customers first is key to Lottoland’s success as is collaboration across the business.
• Employees are empowered to do their best but held accountable for their actions.
• Grit and determination is a prerequisite for all Lottolanders.
• Honesty, integrity and trust are a given.