Insight Manager

Lottoland Gibraltar Gibraltar Marketing
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Company Description

We are growing and we are growing fast! When we launched our online lotto business in 2013 our office in Gibraltar had just 7 people, now, we have over 270 staff from 30 different countries. How have we done this?  We disrupt the norm, challenge ourselves and traditions, we might still be thought of as small but we consider ourselves mighty!  We are now active across four continents, with over 5.5 million users which makes us one of the most successful start-ups in Europe. Do you have a skill or talent to share with us?

Position

Role: Insight Manager

Location: Gibraltar 

Reporting to: Head of Marketing Performance

Contract Type: Full time 

 

THE TEAM:
The Performance team is responsible for delivering insights to the whole marketing department, both at micro (campaigns/promotions) and macro (department strategy) level.

KEY RESPONSIBILITIES:
Promotions and campaigns insights
• The successful candidate will take the responsibility for the analysis and optimisation of all campaigns and bonus spend across the CRM campaigns including all countries, channels, products and customer segments in order to attract, retain, grow and reactivate profitable customers.
• Prepare presentations and serve as a main point of contact between CRM and Business Intelligence in order to understand, analyse and challenge all existing and proposed activity and develop an analytical framework to optimise CRM activity and bonus expenditure across the business.
• Lead the liaison between the CRM team and the BI team to ensure we are optimising our data architecture for the benefit of business results. Take an active role in ensuring data integrity at times when new CRM tools are integrated.
• Oversee player profiling and segmentation to ensure optimum retention and upsell rates for players across all verticals, in conjunction with Business Intelligence resource.
• Monitor and evaluate all bonus deployment to ensure that only profitable, effective bonus methods are used and that wastage and ineffective bonuses are stopped or amended to deliver higher value.
• Be a leader in ad-hoc analytics as new business initiatives arise, constantly looking for improvements in processes, procedures and practices to maximise revenues and avoid duplication of work with the BI team.
• Oversee the development of campaign and bonus budget/forecast and action plans to optimise spend on a weekly/periodic basis (working closely with each budget holder)
• Design KPI reports for all campaigns to ensure effectiveness and enhance the value proposition for the company.

Requirements

Essential skills and experiences:
• Proven knowledge of the gaming industry, particularly games and casino
• Direct experience of working in a data driven environment, and writing up effective reports.
• Strong analytical and number-crunching skills, and a desire to find promotions that are “game-changers”
• Advanced Excel and PowerPoint skills
• SQL skills are not critical but highly desirable
• Understanding and experience of building and execution of marketing campaigns and ROI
• Able to work under pressure and maintain relationships in this environment
• Able to work and communicate with multiple stakeholders from different departments
• Good spoken and written English
• Other language skills such as German, Portuguese or polish are advantageous

Desirable skills and experiences:
• Degree or equivalent online commercial experience
• Working with Business Intelligence tools
• Working understanding of CRM, standalone customer loyalty schemes and ROI

Other information

Lottoland Benefits:

  • Competitive salary 
  • Annual bonus
  • 25 days holiday and 12 days Gibraltar bank holidays
  • International premium healthcare
  • subsidised gym membership within a variety of locations in Gibraltar 
  • Weekly subsidised Yoga sessions
  • Continuous learning/development opportunities and progressive career paths.

Cultural Fit:

  • Lottoland is a dynamic, creative and technologically advanced organisation.
  • Passion for innovation is a strength that is valued in Lottoland employees.
  • Managers need to inspire and develop their teams to get the most out of them.
  • Putting customers first is key to Lottoland’s success as is collaboration across the business.
  • Employees are empowered to do their best but held accountable for their actions.
  • Grit and determination is a prerequisite for all Lottolanders.
  • Honesty, integrity and trust are a given.

Lottoland could be just the place for you. We like it here and we’re sure you will too! Our corporate website has lots more information - check it out!  www.lottolandcorporate.com