Head of Data & Intelligence

Jungle Creations London United Kingdom Other

Company Description

Jungle Creations is an award-winning social media-first publisher that exists to create ideas that get people to thrive online and in the real world. With offices in London and New York, the company owns and operates a number of hugely popular media brands. They each create and publish content across a number of different passion points, from food to women's interests and fitness, and they include; VT, Twisted, Four Nine, Craft Factory, Level Fitness, Futur3ology and Lovimals, which together have amassed over 125 million followers worldwide.

Jungle Creations works with clients including the likes of Diageo, McDonald's and Unilever, to help them reach its audiences through impactful and engaging branded content which has seen the company win The Drum's sought after 'Branded Content Team Of The Year' for the last four years in a row. Today the business has branched out into many offline ventures including Twisted: A Cookbook, delivery only restaurant business; Twisted London, and a Twisted IPA in collaboration with Brewgooder. Jungle Creations is also home to The Wild, an award-winning social media-first creative agency that helps brands turn heads and make it matter, specialising in social media management, multi-platform creative campaigns, branded content, production, influencer, and performance marketing.


Do you have experience in Media? You will be reporting to the Chief Growth Officer, the Head of Data & Intelligence will be tasked with supporting the vision for the data & insights roadmap for the business and taking it to the next level. As the Head of Data and Insights, you will be responsible for building and leading a team of data scientists and analysts, providing useful insights to all functions in the company out of raw data and trends, and helping to improve our offering and business decisions by making the most out of our data assets and analytics. By supporting reactive responses to briefs with insights, as well as generating proactive white papers and marketing materials with insights and building products for commercial use, the Head of Data & Intelligence will support both the commercial and marketing ambitions of the business.


Key Responsibilities:

  • Take the lead to formulate data-informed strategies for Jungle Creations clients.
  • Work with the business by owning and developing our “DiscoverIQ” product, to help tell stories from insights and trends to inform content and commercial decisions
  • Effectively translate data into well-crafted narratives to support teams across our organisation (including sales, creative, strategy and programming) to tell the most impactful stories through Jungle Creations media brands for our clients.
  • Proactively create and craft audience and content insights to support our content team in making effective decisions in the production of original content
  • Build a methodology around ad effectiveness measurement and brand lift studies - working with 3rd party vendors like Facebook brand uplift, Realeyes, Kantar Millward Brown, etc
  • Analyse campaign result data and summarise key insights on brand performance, supporting the project management team with post-campaign analysis
  • Present findings and strategies in a directly client-facing capacity
  • Build the Jungle Labs team, to include data analysts and data scientists, and lead the vision for the data & insights roadmap for the business
  • Drive the technical product development of our data offering and develop the DiscoverIQ data platform to utilise first/second/third party data to position Jungle Creations as the leaders in insight-led social-first content for clients
  • Develop tagging architecture and taxonomy to capture the right data sets from our c. 132m social following to power our insights strategy.
  • Lead the data and insights strategy providing clear visibility to the leadership team, outlining the vision, the investment required to deliver against it and the ongoing progress against the roadmap
  • Lead proactive whitepapers and industry trend reports to position Jungle creations as thought leaders in the social insights space.
  • Interpret data & insights and combine them with creative storytelling to support marketing and sales strategies and campaigns.
  • Lead the productisation of our data & insights as well as driving new product development around data & insights to open up new commercial opportunities and revenue streams

Experience working in fast-paced environments within data and/or insight.

Experience with social insights & analytics platforms

Experience building our data & insight products, including those for commercial benefit

Strong knowledge of relevant research tools, survey creation, key 3rd party providers, and industry trends

A self-starter who is resourceful, collaborative, and able to run with something given minimal direction

Skills & Competencies:

● Excellent leadership skills

● Strong presentation skills to clients (externally & internally)

● Ability to communicate effectively with client and agency partners

● A team player with the ability to play an active part in a senior management team that creates and implements a shared vision for the future and works together collaboratively and effectively

Other information

All employees are expected to comply with the company code of conduct, act professionally with colleagues, treat colleagues and the workspace with respect; It is your responsibility to ensure your behaviour, attitude and appearance always positively reflects Jungle Creations and doesn't do anything that would bring the reputation of the company into disrepute or cause a loss of confidence in its work.

Measures of success and key stakeholders:

Employees are monitored with bi-annual KPIs to measure their performance; these KPIs are made up of both skills and behavioural competencies. Jungle is committed to rewarding those employees who consistently exceed their bi-annual KPIs and will ensure those employees advance within the business.


● Soft KPI’s incl. delivery to the product roadmap and harder KPI’s incl. delivery against relevant revenue targets, profitability targets

Key stakeholders:

● Commercial sales team

● Project management

● Content teams

● The Wild

● Tech/development

We want you to add to our culture

At Jungle Creations, we aim to ensure our workforce reflects the diverse society we live in. Our different ideas, our different perspectives and our respect for one another enables us to be innovative, creative and build a sense of belonging that actively encourages our people to add to our culture. We want everyone to feel that Jungle Creations is a place where they belong and that is the reason why we look for the cultural add, not the cultural fit.

Our mission

‘We exist to create ideas that get people to thrive online and in the real world’

Our values

This is who we are. These qualities are the things we look for in new Jungle talent, the things we celebrate and reward our people for, and the things clients discover about us and our work.


Whether in a small or large capacity, every one of our departments work in collaboration with each other. Encouraging this total collaboration means our people can team up with ease, and create the perfect environment for idea sharing, creative thinking, and working closely with clients and partners alike.


In a business and world that is forever changing, we pride ourselves on how agile and adaptable we are. Striving to experiment, take risks and be bold, Jungle celebrates how quickly its people can innovate and move with the times, ensuring we are at the forefront of change and the best in industry.


We champion our people, their ideas, and their differences. Our people respect one another and the things that make each of us unique. We aim to support all voices internally and reflect this in the work we do. We actively encourage our people to add to our culture and want everyone at Jungle to feel that they belong.

Post Covid-19 Plan

We have carried out a full risk assessment and put together a return to work plan as per government guidelines. We are currently using a rota system that allows up to 50% capacity in the office, open to whoever would like to book in. We will move to a permanent hybrid working system that sees staff split their time between the office and home as of September (government guidelines allowing). Each team differs in terms of their in-office expectations so feel free to discuss this during your interview process.


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Jungle Creations collects information and data that users choose to provide; Jungle Creations also collects information related to access of users in order to identify, solve problems and improve offered services.

The purpose of the collection and the use of information are those of the autonomous reporting by candidates towards clients and partners of Jungle Creations, which are interested in searching and recruiting human resources, through the information of curricula vitae and profiles voluntarily entered by the candidates themselves.

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Jungle Creations may use the user's information to contact him/ her about Portal updates, to conduct surveys and for informative communications (with the possibility for the user to refuse the consent) and related to its services, including updates of the software used.

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Jungle Creations may share information provided by users with third parties that support the delivery of its products and the performance of its services towards the users. These third parties may not use these information for purposes other than assistance and support in providing these products and services.

The information gathered can be shared if this is required by law. The information gathered on our web sites are cataloged in whole or in part in Italy and are subject to Italian law.

Jungle Creations may disclose or transfer information if its business is sold or acquired.

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The user can review, correct or delete its personal information at any time; to perform these operations, user can enter in his/ her private area, click on the Profile and/ or User Settings button and make all necessary changes.

The above information about the users will be deleted, but logs and other user demographic and statistical information could be kept, maintaining an archived copy of these information anonymously.

If the personal information of the users have been consulted by other individuals/ organizations before the revisions and deletions, Jungle Creations can not perform the deletion of previous information on their systems.i.

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