Director of Social

Jungle Creations London United Kingdom Content: Brands Hybrid

Company Description

About Jungle Creations

We are Jungle Creations, an award winning social media agency and publisher. Since our creation in 2014, we have built a community of over 147 million followers on and beyond social. In 2019 we launched The Wild, our publisher-powered social agency, that helps brands unlock social through data and insights, so they can build communities and break into culture.

Jungle Media is the home of our portfolio of award-winning social media brands. We have pioneered some of the world's biggest communities; from Twisted on food and drink, to VT on entertainment, Four Nine on female lifestyle, Craft Factory on DIY and family and Lovimals, Level Fitness and Futurology on pets, fitness and tech. With over 147 million (and counting) followers across all major social platforms, our team of creators, content producers and social strategy specialists know how to create content that gets people watching, talking and reacting. Our brands reach millions of people every single day through our video content, websites, podcasts (and even restaurants).

The Wild is a publisher-powered social and influencer agency born out of Jungle Creations. We saw an opportunity to unlock data & insight from Jungle’s 140M+ global audiences and bring a decade of our social publisher expertise to brands. With a roster of international clients including Red Bull, PepsiCo and Disney, we drive brands to unlock social, build community, and break into culture - on and beyond social.

Position

Role Purpose

We are looking for a Director of Social to lead the cross-platform social strategy for Jungle Creations six media brands with a combined audience of 140m. The Director of Social will be responsible for growing our audiences, deepening the communities and meeting ambitious revenue targets.

Reporting into the Managing Director of Media, the Director of Social will develop strategies and oversee the execution of these for all social platforms - with an ultimate focus on audience growth, engagement, content optimisation and social video views revenue. They will work closely with the Director of Video to input into our programming strategy, ensuring we’re creating world-class social-first content. The Director of Social will also advise Jungle’s agency, The Wild By Jungle, on developing platform strategies for clients.

The Director of Social should have an innate understanding of all platforms, a curiosity for what’s next in social and a passion for leveraging data, insights and creativity to develop a winning social strategy.

The role is most suited to a candidate who is passionate about being a leader, is experienced in growing and managing multiple social platforms, operational with a knowledge of data analysis and how to turn this into action, understands content for social and ultimately, can make measured and balanced decisions about the best interests for the brands and the wider business.

The role requires time management, people management, forecasting, working to financial targets and a strong ability to develop and execute effective strategies.

Requirements

Key Responsibilities

Own, develop and oversee the implementation of a social strategy across Facebook, Snapchat, Instagram, TikTok and YouTube
Own the platforms P&L and grow revenue across monetised platforms, meeting ambitious targets and reporting monthly on performance
Manage and develop a team of platform managers and executives to execute strategies across Facebook, Instagram, TikTok, YouTube and Snapchat
Oversee the sourcing process and approach, ensuring the team meeting daily sourced targets
Use jungleIQ (our data platform) daily to analyse platform performance, spot trends and feedback insights into the team and wider department
Work closely with the Director of Video and Head of Production to ensure videos are edited to the platform standards and all platform team members are trained up on reviewing
Work alongside the Managing Director of Media to forecast and budget for the P&L
Work alongside Director of Video to ensure original content is suited and optimised for all platforms
Manage the relationships with platform partners and ensure there is regular comms so that Jungle stay on top of any platform changes
Lead on managing external partnerships with other publishers and third parties to support in meeting platform ambitions
Look for new opportunities on existing and new platforms to grow audiences and drive revenue
Support the creative team on optimising content per platform, briefing in and feeding back where required
Work with The Wild By Jungle when required to advise and develop social strategies for clients
Be the ambassador for social at Jungle Creations and upskill The Wild and wider business on it
Work with the Marketing and Communications team to share updates platform updates that support trade marketing ambitions and ensure the companies big marketing initiatives are correctly optimised for social
Work with finance on monthly reporting, actions and video economics
Monitor all performance of team members with SMART targets and report on this regularly

Background and Experience

Experience at a similar social publisher
Significant experience in social media strategy and optimisation
Content strategy and editing knowledge preferable but not essential
The ability to lead a team and manage multiple platforms
Excellent leadership and interpersonal skills
Excellent written and verbal communications
A deep understanding of all social platforms

Skills & Competencies:

Skills:

Organisation;
Multi-tasking
Prioritisation;
Time management;
Communication;
Problem-solving;
Creative thinking;
P&L Management;

Competencies:

Relationship building;
Business Awareness
Resilience;
Collaboration;
Innovative;
Adaptability;
Attention to Detail;
Sharing (learning, knowledge, ideas);
Accountability;

All employees are expected to comply with the company code of conduct, to act professionally with colleagues, treat colleagues and the workspace with respect; It is your responsibility to ensure your behaviour, attitude and appearance always positively reflect the Company and don’t do anything that would bring the reputation of the Company into disrepute or cause a loss of confidence in its work.

Measures of success and key stakeholders:

Employees are monitored with bi-annual KPIs to measure their performance; these KPIs are made up of both skills and behaviour competencies. Jungle is committed to rewarding those employees who consistently exceed their bi-annual KPIs, and will ensure those employees to advance within the business.

KPI’s:

Meet overall social video view P&L targets
Improve processes across the platform team ensuring schedules are ahead week to week
Maintain and improve consistency on Snapchat - meeting watchtime minutes and revenue targets
Grow Facebook revenue baseline across all media brands and meet platform targets
Grow YouTube revenue baseline across five channels working with the external consultancy
Develop a strategy to improve community and engagement across TikTok and Instagram

Key stakeholders:

This role reports into the Managing Director of Media
You will work closely with the Director of Video on developing and optimising content and growing new platform opportunities

Other information

We want you to add to our culture

At Jungle Creations, we aim to ensure our workforce reflects the diverse society we live in. Our different ideas, our different perspectives and our respect for one another enables us to be innovative, creative and build a sense of belonging that actively encourages our people to add to our culture. We want everyone to feel that Jungle Creations is a place where they belong and that is the reason why we look for the cultural add, not the cultural fit.

Our mission

‘We exist to create ideas that get people to thrive online and in the real world’

Our values

This is who we are. These qualities are the things we look for in new Jungle talent, the things we celebrate and reward our people for, and the things clients discover about us and our work.

Collaborate.

Whether in a small or large capacity, every one of our departments work in collaboration with each other. Encouraging this total collaboration means our people can team up with ease, and create the perfect environment for idea sharing, creative thinking, and working closely with clients and partners alike.

Innovate.

In a business and world that is forever changing, we pride ourselves on how agile and adaptable we are. Striving to experiment, take risks and be bold, Jungle celebrates how quickly its people can innovate and move with the times, ensuring we are at the forefront of change and the best in industry.

Champion.

We champion our people, their ideas, and their differences. Our people respect one another and the things that make each of us unique. We aim to support all voices internally and reflect this in the work we do. We actively encourage our people to add to our culture and want everyone at Jungle to feel that they belong.

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