Director of Data & Insights

Jungle Creations London United Kingdom Other

Company Description

Jungle Creations is an award-winning social media-first publisher that exists to create ideas that get people to thrive online and in the real world. With offices in London and New York, the company owns and operates a number of hugely popular media brands. They each create and publish content across a number of different passion points, from food to women's interests and fitness, and they include; VT, Twisted, Four Nine, Craft Factory, Level Fitness, Futur3ology and Lovimals, which together have amassed over 125 million followers worldwide.

Jungle Creations works with clients including the likes of Diageo, McDonald's and Unilever, to help them reach its audiences through impactful and engaging branded content which has seen the company win The Drum's sought after 'Branded Content Team Of The Year' for the last four years in a row. Today the business has branched out into many offline ventures including Twisted: A Cookbook, delivery only restaurant business; Twisted London, and a Twisted IPA in collaboration with Brewgooder. Jungle Creations is also home to The Wild, an award-winning social media-first creative agency that helps brands turn heads and make it matter, specialising in social media management, multi-platform creative campaigns, branded content, production, influencer, and performance marketing.


Reporting to the Chief Growth Officer, this role will be tasked with supporting the vision for the data & insights roadmap for the business and taking it to the next level. As the Director of Data and Insights, you will be responsible for building and leading a team of data scientists and analysts, providing useful insights to all functions in the company out of raw data and trends, and helping to improve our offering and business decisions by making the most out of our data assets and analytics. By supporting reactive responses to briefs with insights, as well as generating proactive white papers and marketing materials with insights, the Director of Data & Insights will support both the commercial and marketing ambitions of the business.


Key Responsibilities:

  • Lead on formulating data-informed strategies for Jungle Creations clients.

  • Work with the business by owning and developing our “DiscoverIQ” product, to help tell stories from insights and trends to inform content and commercial decisions

  • Effectively translate data into well-crafted narratives to support teams across our organisation (including sales, creative, strategy and programming) to tell the most impactful stories through Jungle Creations media brands for our clients.

  • Proactively create and craft audience and content insights to support our content team in making effective decisions in the production of original content.

  • Build a methodology around ad effectiveness measurement and brand lift studies - working with 3rd party vendors like Facebook brand uplift, Realeyes, Kantar Millward Brown, etc.

  • Analyse campaign result data and summarise key insights on brand performance, supporting the project management team with post-campaign analysis.

  • Present findings and strategies in a directly client-facing capacity.

  • Build the Jungle Labs team, to include data analysts and data scientists, and lead the vision for the data & insights roadmap for the business.

  • Drive the technical product development of our data offering and develop the DiscoverIQ data platform to utilise first/second/third party data to position Jungle Creations as the leaders in insight-led social-first content for clients.

  • Develop tagging architecture and taxonomy to capture the right data sets from our c. 132m social following to power our insights strategy.

  • Lead the data and insights strategy providing clear visibility to the leadership team, outlining the vision, the investment required to deliver against it and the ongoing progress against the roadmap.

  • Lead proactive whitepapers and industry trend reports to position Jungle creations as thought leaders in the social insights space.

  • Interpret data & insights and combine them with creative storytelling to support marketing and sales strategies and campaigns.

  • Lead the productisation of our data & insights as well as driving new product development around data & insights to open up new commercial opportunities and revenue streams.

Background & Experience:

  • Experience building out successful data & insights teams or departments.

  • Experience working in fast-paced environments within data and/or insight.

  • Experience with social insights & analytics platforms.

  • Strong knowledge of relevant research tools, survey creation, key 3rd party providers, and industry trends.

  • A self-starter who is resourceful, collaborative, and able to run with something given minimal direction.

Skills & Competencies:

  • Excellent leadership skills.

  • Strong presentation skills to clients (externally & internally).

  • Experience working with Dataorama and Brandwatch preferable.

  • Ability to communicate effectively with client and agency partners.

  • A team player with the ability to play an active part in a senior management team that creates and implements a shared vision for the future and works together collaboratively and effectively.

Bonus Points

  • Experience working in social, digital, video or OTT/CTV.

  • A keen interest in social and other emerging media and an understanding of global media developments.

  • Mathematics, Statistics, Economics, Marketing Science or similar education would be beneficial.

Other information

What's in it for you?

A bonus scheme paid out every quarter, flexible/hybrid working, family-friendly benefits, discounted gym membership, 25 days of holiday per year (excl. national holidays), health and wellbeing initiatives, ERGS and committees, social events, a fully stocked kitchen plus much more!

We want you to add to our culture

At Jungle Creations, we aim to ensure our workforce reflects the diverse society we live in. We want everyone to feel that Jungle Creations is a place where they belong and that is the reason why we look for the cultural add, not the cultural fit.

Post Covid-19 Plan

We have moved to a permanent hybrid working system that sees staff split their time between the office and home (government guidelines allowing). Each team differs in terms of their in-office expectations so feel free to discuss this during your interview process.

Is this the role for you? Please download the full job description and apply ASAP!

*Unfortunately, we cannot offer visa sponsorship for this role.


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