Innovyze is the global leader in water infrastructure data analytics software. More than 3,000 customers in nearly 60 countries use our solutions to plan, design, manage, optimize, and maintain water and wastewater networks and assets.

Responsibilities

· Develop and own product positioning, messaging and value propositions that differentiate.

· Use customer and competitive research to influence product strategy and drive effective messaging.

· Develop and own cross-team marketing campaigns and GTM process to ensure successful, integrated launches for new product features and solutions.

· Create a customer reference program to engage our customers and to showcase customer success and value realization achieved using Innovyze products.

· Craft engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally.

· Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT/Engineering initiatives aligned with the business opportunity.

· Develop content and sales tools to accelerate conversion rates at each stage of the sales funnel.

· Partner with the Marketing & Sales teams to build and execute campaigns.

· Conduct ROI/TCO analysis and develop content to help customers make the business case for Innovyze products.

· Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.

· Develop and implement analyst engagement strategy and support industry analyst briefings.

· 8-10 years of experience in product marketing in the enterprise software industry, preferably within a technical product category.

· Experience with Software-as-a-Service offerings.

· Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus.

· Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.

· Able to coordinate across many teams and perform in fast-moving startup environment.

· Proven experience being self-directed and working with minimal supervision.

· Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers.

· Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications.

· Uses data to measure results and inform decision making and strategy development.

Key Competencies

• Experienced manager who sets the vision for the department and builds a strong team
• Develops plans to execute the vision, implements it with the team and monitors their progress
• Proactively identifies opportunities to improve the status quo and makes recommendations to implement them
• Proactively Manages Stakeholder Communications and Expectations
• Identifies and Addresses Process Issues Hindering Teams

Core Skills & Abilities

• Creativity and problem-solving
• Research and analytical skills
• Communications skills (including presentation and writing)
• Strategic and business planning skills
• Leadership

Values/Behaviors

• Self-directed and proactive
• Resourceful
• Collaborative
• Seasoning/judgement
• Familiarity with best practices in PMM (e.g. Pragmatic)