Inenco is one of the UK’s leading energy management consultancies. Our focus is on changing the future of business energy by delivering innovative solutions that meet our clients’ changing business needs today and will future proof them for tomorrow.

We bring unparalleled experience, insight and solutions to a rapidly advancing market place. We provide access not only to secure pricing and supply but also to emerging technology, sustainability and legislative developments – ensuring our customers always stay ahead of the field.

We are currently recruiting for a Product Marketing Manager, the role is to ensure that Inenco’s products and services are turned into winning propositions; aligned to a defined client need and clearly articulated by salesforce and communicated to target audiences.  The role will underpin the forward development of our solutions sales through a clearer articulation and positioning of our products and services.

This role is Grade 6 and for the right candidate we are offering up to and including £39,000 annual salary, depending on experience.  Additional benefits include, pension, gym memeberships, retail discounts, buy and sell holiday scheme and many more. 

Main responsibilities and Duties: - 

• Marketing Planning: Develop marketing plans and campaigns to support the achievement of new business and business development targets. Providing market expertise to support the organisation’s investment decisions
• Market Positioning: To ensure that our products and services are clearly communicated with clear value propositions and Inenco’s competitive advantage to the fore
• Thought Leadership: Be a subject matter expert able to develop relevant content and act as a spokesperson for defined products – where required
• Market Intelligence: Produce timely and accurate competitor information to inform the product development process
• New Product Introduction: To develop Go To Market plans and co-ordinate their delivery and be the custodian of the NPD approval process – with appropriate gated signoff
• Client Penetration: Understand our client journey and advise the sales team on the best routes to engage and farm our clients – and equip them with the tools to maximise sales conversion
• Campaign Alignment – work alongside the other elements of the marketing function to ensure that our products and services are appropriately positioned within the prism of sector or client group specific campaigns.
• Bid Development – Developing a clear articulation of our product propositions and their competitor differentiation
• Product Development Scanning – working with procurement to assess supplier service extension opportunities.

• Extensive experience in a similar or related role
• Bachelor’s degree in a relevant subject: Marketing, Business, Environmental Sciences – or relevant experience
• An in-depth understanding of energy market dynamics and associated PESTLE factors
• A proven ability to articulate complex propositions aligned to client need
• A track-record of taking new products to market
• Excellent communication skills with proven success of collaborating with internal stakeholders
• Excellent working knowledge Microsoft Office applications including Word and Excel
• Excellent time management and organisational skills (ability to work to tight deadlines)
• Strong stakeholder management skills to achieve agreement and alignment from multiple inputs

If you are interested in this role and would like to be considered, please apply below.