About the European Climate Foundation

The European Climate Foundation (ECF) was founded in 2008 as a major philanthropic initiative to help tackle climate change by fostering the development of a low-carbon society at the national, European and global level.

We support over 280 partner organisations to carry out activities that contribute to the public debate on climate action, drive urgent and ambitious policy in support of the objectives of the Paris Agreement and help deliver a socially responsible transition to a net-zero emissions economy and sustainable society in Europe and around the world.

Context of the role

As towns, cities and countries around the world declare climate emergencies, seas rise, forests burn, glaciers melt, increasing numbers of people take to the streets demanding urgent action and our societies begin to wake up to what the science has been saying for many years, there has never been a more important time to be working on climate change.

In that context and as a not-for-profit organisation, we are looking for a highly talented digital marketing professional with a sincere interest in climate and energy issues to help us and our partners – not to sell products, but to reach key audiences with relevant information in a timely way. This is an exciting opportunity for anyone who wants to use their digital marketing skills in the fields of PPC, conversion optimisation, SEM and analytics to contribute to tackling one of the defining issues of our time within an impact-driven, skilled and fun global team.

As Associate, Digital Marketing, you would be part of the Strategic Communications team and report to the Digital Manager. ECF’s Strategic Communications team is the outreach unit of the foundation. Its role is to act as a centre of expertise for communication on climate change and to play an active role in helping create more political, media and public endorsement for action on climate change at an international, national and sectoral level. Team members deliver strategic advice, communications and outreach support to ECF’s programmes and its grantees, and work as part of a global network of communications experts to enhance the public debate on climate change and its solutions more broadly.

Key responsibilities

As Associate, Digital Marketing, you would be responsible for:

• Designing, setting up, automating and optimising large-scale advertisement campaigns (both always-on and ad hoc) on major digital ads platforms (Facebook, Instagram, Twitter, Google, Youtube, etc.) with the aim of reaching key audiences with the content they find most engaging
• Creating custom digital audiences based on data-driven audience segmentation
• Using retargeting techniques to reach these audiences, in compliance with the relevant data protection laws such as GDPR
• Overseeing multivariate testing of content and messaging on social media, websites and newsletters
• Designing and running SEM campaigns
• Analysing and clearly communicating the results of ads campaigns to staff and partners outside the digital team in a way that they understand and can act on – including by using tools such as Supermetrics and Google Data Studio to create dashboards
• Managing advertisement budgets
• Training digital-savvy colleagues and partners in advanced digital marketing techniques

Experience and competencies

• A genuine interest in the mission and values of ECF

• 2-3 years of professional experience including 1-2 years of experience in digital marketing or digital campaigning
• An excellent and in-depth working knowledge of digital ads platforms (Facebook, Instagram, Twitter, Google, Youtube, etc.), advertisement restrictions, PPC tools and techniques, relevant data privacy laws and SEM – commercial-level experience would be highly regarded   
• An excellent and in-depth working knowledge of marketing funnels, attribution models, retargeting techniques and conversion optimisation (including usage of pixels and Google Tags Manager)
• Experience with automation tools like AdEspresso
• Experience with data-driven audience segmentation 
• Proficiency in setting up dashboards (e.g. using Supermetrics and Google Data Studio) to visualise digital ads results, and experience in explaining digital results to non-digital colleagues
• Advanced data analysis skills and an in-depth knowledge of advertisement metrics – i.e. the ability to use data to judge how successful an advertisement campaign has been
• Experience using data to test and optimise newsletters and website UX (including usage of tools like Google Analytics and Optimizely) would be highly regarded
• Fast-learning self-starter comfortable to work in a fast-paced international environment
• Superior English language skills, both written and verbal; knowledge of other languages, especially Portuguese, is a plus
• Ability to work flexibly, both independently and in a team
• The disposition to work with colleagues in a high-trust global community of peers
• The versatile and adaptable skills necessary to flourish in a fast paced and wide-ranging work environment and work across phone/video conferencing, time zones, Slack, Trello, etc.
• A commitment to an inclusive and empowering approach to facing climate change

Desirable

• Knowledge of or keen interest in climate change, global food systems, commodities and land use

What we can offer you

• The unique opportunity to work as part of a highly dynamic, international team who combine their passion to make a difference with a rigorous and results-oriented approach to work

• On-the-job mentoring and a space to develop and challenge yourself

• Introductions to the ECF’s vast network of stakeholders in the climate and energy field
• A full-time position with a consultant or employment contract (subject to location, negotiable) for one year, with a possible renewal after one year.

Location

Flexible – applications from outside Europe are welcome. We may be able to provide office space in some locations.

Start date

As soon as possible.

How to apply

Please upload below in English:

1. CV
2. Cover letter

You must have the required work permit for your location. All applications will be treated confidentially. We will store your information in our internal database unless you specifically request otherwise.

Only shortlisted candidates will be contacted.