Demand Generation Manager

Eseye Guildford United Kingdom Marketing

Company Description

IoT technology is transforming our world – Eseye empowers businesses to embrace IoT without limits. We deliver innovative IoT cellular connectivity solutions that help our customers drive business value, deploy differentiated experiences, and disrupt their markets. Supported by a powerful partner ecosystem, we seamlessly connect devices across 190 countries, agnostic to over 700 available global networks. We do this by using disruptive technologies and services aimed at reducing the complexity around cellular connection management, providing ubiquitous connectivity services from device to cloud.

Position

We’re in the middle of a really exciting period of growth here at Eseye. Although we’ve been around since 2007 and have built a very successful business with over 2,000 customers globally, the game changed in December 2020 as a result of a $20m Series B investment by TELUS Ventures. In 2021 we have already grown the workforce by 60% and are hiring at a super-fast rate.

Our aim is to disrupt the world of IoT connectivity. To achieve this, we offer the largest virtual, private mobile network in the world – providing businesses from a diverse set of industries access to over 700 carriers in over 190 countries. The plan now is to accelerate our growth internationally, with a key focus on securing large Enterprise customers and make Eseye the trusted advisor in IoT connectivity. That’s where you come in.

The role of the Senior Marketing Manager – Demand Generation is a critical part of the Eseye marketing team. You’ll work to help create interest in and excitement for Eseye’s products and services with key decision makers and influencers, globally. The candidate we are seeking will be a driven, innovative, and energetic demand generation leader, with a talent for getting things done. This individual is a team player, responsible for the scalable and repeatable process of creating a sales pipeline by guiding prospects from top of funnel through to sales conversion. You will oversee all aspects of global inbound and outbound demand generation to achieve revenue goals that support the company’s fast-paced growth strategy.

This position requires an individual who is analytically minded, data-driven in their decision-making process, and well versed in marketing technologies. The candidate must have a firm grasp of B2B marketing best practices – yet have an innate curiosity to continually investigate new trends and disruptive approaches that may improve revenue generation.

Key Responsibilities

Lead / Demand Generation:

  • Lead the demand generation function within Eseye’s marketing department, both strategically and operationally
  • Develop and implement an effective lead generation strategy, working collaboratively with the marketing team functions to execute omnichannel campaigns that supports the overall marketing strategy and lead generation goals
  • Support both the lead qualification and outbound prospecting process, working collaboratively with the in-house BDR Team and external telemarketing agencies
  • Work closely with BDR Team and telemarketing to ensure the qualified lead quality is to the required standard and meets acceptance criteria. Ensure an effective feedback loop between telemarketing / BDR and marketing to drive more effective campaigns and improve lead quality metrics.
  • Deliver against metrics; MQL / SQL generation, pipeline creation
  • Be proficient at planning and executing a wide range of marketing activities either directly or through an agency including Events, Webinars, Content Syndication, ABM etc.
  • Identify content requirements and work closely with content team to deliver content that improves lead and demand generation campaign performance

Marketing Operations:

  • Lead and execute the marketing operation function, working with internal teams and agencies as required
  • Coordinate with BDR Team and Sales to optimise workflows for marketing / sales conversion
  • Create, implement and track targeted nurture campaigns using marketing automation software to support all stages of the customer lifecycle
  • Develop and execute the email marketing communications programme using marketing automation tools and working closely with other members of the marketing team (e.g. digital)
  • Measure, analyse and produce monthly lead funnel metric and lead generation performance reports (MQL to Opportunity/Close) to evaluate the impact and ROI of all lead generation activities – including clear recommendations for areas of improvement
  • Manage all aspects of the lead and prospect funnel in Salesforce.com and ensure data integrity and timely synchronization of leads between the various marketing technology platforms (Salesforce, Pardot, LinkedIn etc)
  • Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems (Salesforce.com).
  • Budget; be responsible for the lead generation budget and report on ROI (Campaign Attribution).

Requirements

  • 5 years’ plus experience in a demand generation role in the B2B enterprise software (SaaS) space or a complex technical market with longer sales cycles.
  • Experience in market-changing / early-to-market technologies
  • Experience executing campaigns internationally (primarily in the US) would be advantageous
  • Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel.
  • Extensive skills in marketing technology and automation systems.
  • Demonstrable success delivering demand generation programmes
  • Direct experience and proven success working closely with BDR/SDR teams.
  • Knowledge around data acquisition and management to support lead nurturing and outbound programs.
  • A desire to work both at a strategic level and tactically on projects and campaigns.
  • Self-motivated, highlight organised, and results-driven with strong attention to detail.
  • A team player with strong presentation and communication skills.

Other information

Company Benefits

  • Competitive salary and career progression
  • Company Bonus Scheme
  • Company pension scheme with 5% employer contribution
  • Life insurance
  • Income protection
  • 25 days annual leave
  • Free Parking
  • Unlimited free Costa Coffee
  • On-Site Café

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