Big Bus Tours is the world’s largest operator of open-top sightseeing tours, fuelling the spirit of adventure in 21 world-famous cities across four continents. Beginning its journey 27 years’ ago, with a fleet of only three buses, Big Bus Tours has swiftly expanded to a global fleet of over 400 hundred  open-top buses, turning 5 million tourists into explorers, every year. Big Bus Tours operates in London, Dubai, Hong Kong, New York, Las Vegas, Chicago, Abu Dhabi, Budapest, Istanbul, Miami, Muscat, Rome, Paris, Philadelphia, San Francisco, Darwin, Sydney, Vienna, Washington DC, Dublin and Singapore, with a sightseeing concept designed to provide a flexible approach to city discovery. Each open-top bus tour provides a hop-on, hop-off facility at a variety of interesting locations, with complimentary additions to enhance the visitor sightseeing experience. In February 2015, private equity firm Exponent purchased Big Bus Tours, with a shared vision to make Big Bus Tours the number 1 thing to do in each world-famous city.  In 2016, Merlin Entertainments PLC became a shareholder, offering a natural synergy with Big Bus Tours and Merlin attractions and experiences around the world. With entertaining guides and commentary and knowledge of the latest events in each city, the Big Bus City Crew leaves every passenger with a story to tell.

The Big Bus philosophy is to ‘think global and act local’. “Understanding each city, its character and culture as well as its landmarks is key to our success”. We aim to provide exceptional levels of service and a unique sightseeing experience to the millions of customers we receive every year.

This obligation to deliver a great experience drives us to continually innovate and develop new products and offers.

We are currently looking to recruit an enthusiastic Marketing Executive to join our team.

• The Marketing Executive is responsible – alongside the Head of Marketing – for the rollout and delivery of the marketing plans for Dublin to deliver on revenue and customer targets
• Responsible for managing the creation of city marketing collateral and its print and production from order to delivery and to managing stock levels across all marketing collateral
• Support the building and management of the Big Bus brand; including response management on the Big Bus Dublin Trip Advisor, and Google Reviews
• To contribute to the delivery of exceptional customer experiences through input to all areas of the customer proposition as required
• Responsible for Marketing admin for Big Bus Dublin
• Involved in preparation of tour brochures and print materials
• Responsible for some Digital Media tasks and involvement in tour ops
• City Marketing Delivery

Work with the Marketing Manager to deliver the Dublin city marketing plan for the year.

Sales’ Support

• Provide sales’ support to the local trade and agent sales teams including the production of sales’ support materials, event management and representation at trade shows.

B2B and B2C Marketing Communications

• Manage the production of all city marketing collateral in conjunction with the Head of Marketing to achieve commercial and brand objectives. Liaise with central team and agencies for design requirements, producing briefs and ensuring work is on brand. · Write copy for local marketing collateral which is on brand and effective and proof read all collateral in advance of print to ensure accuracy.

Brand Management

• Manage responses across all review sites including TripAdvisor, and Google
• Be a brand ambassador and be responsible for internal / external communications in relation to operational changes / diversions to ensure high levels of stakeholder satisfaction.

Supplier Relationships

• Ownership of supplier relationships for collateral distribution, printing / production and delivery.
• Build and maintain close working relationships alongside the Head of Marketing for global design agency and other agency relationships as required.
• Managing local marketing agencies and suppliers and liaising with head office agencies
• alongside the Head of Marketing.
• Budgetary Responsibility Responsible for raising POs / tracking spend accurately to ensure monthly / annual reporting can be carried out.

Knowledge

• B2C marketing experience is essential, in, for example, FMCG/Financial Services/Online
• Retailing/Travel.
• Excellent all-around marketing experience is essential (minimum 2-3 years), with
• understanding of the travel industry as desirable.
• Solid commercial business understanding.

Skills

• The ability to work under pressure and to strict deadlines.
• Ability to work in a fast-paced organisation
• Creativity and imagination.
• Excellent writing skills, with the ability to express a message clearly and persuasively
• Excellent communication and team working skills.
• Fluent in English
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Experience/Qualifications

Education

• University degree preferred but not required.
• At least 2-3 years marketing experience.

Competencies

• Communication – Ability to express ideas or facts in a clear and persuasive manner in a written or spoken format
• Interpersonal Skills – Is able to build relationships with internal and external stakeholders quickly and to maintain them to ensure a strong working relationship
• Prioritisation – Ability to prioritise tasks within a busy environment and to complete projects on time and in full
• Creativity – Ability to offer creative solutions to problems and to create copy and marketing ideas which are creative and effective
• Analytical – Ability to analyse data and make sound judgements based on this analysis
• Detail Orientated – Is able to work to a fine level of detail to ensure accuracy and reliability of data / marketing collateral

Job Type: Full-time