Digital Experience Executive

Big Bus Tours LTD London Großbritannien E-Commerce
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Firmenbeschreibung

Big Bus Tours is the world’s largest operator of open-top sightseeing tours, fueling the spirit of adventure in 23 world-famous cities across four continents. Beginning its journey 28 years’ ago, with a fleet of only three buses, Big Bus Tours has swiftly expanded to a global fleet of over 400 hundred open-top buses, turning 5 million tourists into explorers, every year. Big Bus Tours operates in London, Dubai, Hong Kong, New York, Las Vegas, Chicago, Abu Dhabi, Budapest, Istanbul, Miami, Muscat, Rome, Paris, Philadelphia, San Francisco, Darwin, Sydney, Vienna, Washington DC, Dublin, Singapore, Los Angeles and Berlin with a sightseeing concept designed to provide a flexible approach to city discovery. Each open-top bus tour provides a hop-on, hop-off facility at a variety of interesting locations, with complimentary additions to enhance the visitor sightseeing experience. In February 2015, private equity firm Exponent purchased Big Bus Tours, with a shared vision to make Big Bus Tours the number 1 thing to do in each world-famous city. In 2016, Merlin Entertainments PLC became a shareholder, offering a natural synergy with Big Bus Tours and Merlin attractions and experiences around the world. With entertaining guides and commentary and knowledge of the latest events in each city, the Big Bus City Crew leaves every passenger with a story to tell.

Stellenbeschreibung

Driving best and industry practice, bigbustours.com sets the benchmark for purchasing bus tour and attraction tickets online. Since 2016, digital revenue has grown by almost 500%, delivering millions of tickets to customers in that time. With the ongoing growth of cities, tickets and operational needs across the world, Big Bus seeks a Digital Experience Executive to ensure we keep delivering the best digital experience for our customers.

The Digital Experience Executive will support the ongoing creation, maintenance and delivery of operational and product content for the Big Bus Tours website, as well as support conversion rate optimisation and new ecommerce projects.

You’ll work closely with the Operational Content Manager to implement operational changes and deliver regular service updates via the Magento CMS and other content management platforms. You’ll also support in new product and content launches on our website and App.

The other aspect of the role is to support the ongoing conversion rate optimisation programme, running A/B and MV tests, working closely with the Digital performance team to gain insights through analytics and reporting, creating and validating test hypotheses and continually looking for opportunities to improve the digital experience, both internally, eg efficient working of the CMS, and externally, ie delivering the best digital experience for our customers and conversion rates for our business.

This is an exciting role for someone who wants to work and develop in all aspects of Digital Experience delivery, from content editing through to UX/UI design and conversion rate optimisation.

Main Responsibilities

  • Support operational requirements from Big Bus Tours cities.
  • Help to implement new operational changes and service updates and support on new product and content launches on the Big Bus Tours website.
  • Work closely with Local Teams globally to become a point of contact and ensure service updates and operational changes are made to brief.
  • Work closely with the Operational Content Manager to ensure the above is completed to brief and in a timely manner.
  • Develop and maintain a good understanding of the Magento 2 CMS platform, allowing you to recommend any development requirements or process changes to optimise content delivery
  • Work with the Head of Ecommerce and Digital Experience and the Digital Performance team to define and deliver conversion rate optimisation and UX improvement initiatives

Anforderungsprofil

  • at least 2 years in a digital content / digital marketing rol
  • degree level or equivalent qualification
  • working with CMS, preferably Magento
  • using HTML, Photoshop and MS Office programs like Exce
  • creating and coordinating content
  • an understanding of conversion rate optimisation principles and systems
  • an understanding of digital platforms, channels and ecommerce
  • working in an agile, high-pace team
  • working on given priorities in a timely manner
  • communicating directly with various Head Office and global stakeholders
  • working in a global business ideal
  • Content creation skills (writing, editing, proofreading, image/video editing to a business tone of voice/style).
  • Stakeholder communication.
  • Ability to understand, analyse and implement product briefs into high-performance product content in line with the business tone of voice.
  • Ability to articulate conversion rate optimisation hypotheses and benefits of testing
  • Ability to interpret high level digital analytics and insights and how they influence CRO
  • Good problem-solving skills
  • Ability to prioritise tasks and work to deadlines in a fast-paced environment.
  • Personable, well-presented approach and able to liaise effectively with a wide range of colleagues and external agencies.
  • Multilingual skills advantageous (French, German, Spanish, Cantonese ideal).