Awen Cultural Trust

Awen Cultural Trust is a registered charity with a wholly-owned subsidiary, Awen Trading Ltd, based in South Wales. Our purpose is to make people’s lives better.

For further information please visit our website: www.awen-wales.com

Ymddiriedolaeth Ddiwylliannol Awen

Mae Ymddiriedolaeth Ddiwylliannol Awen yn elusen restredig sydd yn berchen ar is-gwmni, y cwmni cyfyngedig Masnachu Awen, wedi ei lleoli yn Ne Cymru.

Am fwy o wybodaeth ewch i’n gwefan: www.awen-wales.com

You will play a significant role in the reopening, recovery and growth of Awen Cultural Trust’s portfolio of venues across South Wales, proactively growing audiences and participants for Awen’s programmes of work, through traditional and digital marketing methods, customer relationship management, public relations and fundraising activity.

What will you be doing?

• With support from the Head of Marketing and Communications, you will be responsible for developing, delivering, and measuring the success of the marketing, communications and audience development plans across Awen’s portfolio of venues, to meet ticket sales targets and achieve additional income streams.

• You will be the strategic lead for our new box office system (Spektrix) and use its functionality, e.g., automated campaigns, reporting features and website integration, to improve the customer experience, attract new and diverse audiences and participants, increase repeat attendances from customers, and maximise revenue through donations and memberships.

• You will manage and report on campaigns delivered across a range of communications channels including our websites, email marketing platforms, social media and printed materials, making data-driven decisions using Spektrix, customer segmentation methods and other audience insights to deliver the most effective ROI.

• As the ‘brand guardian’ for the venues, you will advocate for the consistent use of the Welsh language, logos, imagery, fonts and tone of voice, and GDPR and PECR compliance, across all marketing communications, and will ensure these are delivered to a high, professional standard within all areas of the organisation.

• To support the Commerical Marketing Manager within Awen Trading Limited with the marketing and communications plans which promote the venues’ commercial and trading activities including the bars and catering offer and venue hire.

General Duties and Responsibilities

• Be responsible for your own safety and that of other staff and any member of the public who may be affected by your acts and omissions at work.

• Participate in any training and development activities to maintain own development or to enhance competence within job role.

• Uphold and integrate our purpose and values in all that you do.

• Ensuring that activities are completed in accordance with Awen’s commitment to equalities and diversity and in line with best practice and legislation.

• This is not a complete statement of all duties and responsibilities comprising this post, which may have to be varied to meet the changing needs of the Trust.

The Person (Essential criteria (E))

• Positive and proactive attitude to work. (E)

• Takes a no tolerance approach to discrimination, victimisation, and inappropriate behaviour. (E)

• Leads and promotes a positive and inclusive working environment and believes in Awen’s values and purpose. (E)

• Flexible and willing to do what is required to achieve results. (E)

• Genuine interest in the purpose and importance of socially responsible businesses.

• Highly personable, be able to work on your own or collaboratively within a wider team.

• Able to advocate Awen’s purpose and social impact with stakeholders.

• Displays a logical and proactive approach to finding solutions.

• Challenges the norm and puts ideas into action.

• Dedicated to providing excellent customer experiences.

• Genuine interest in and enthusiasm for arts and culture.

• Positive and proactive attitude to work

• Has the vision to optimise the use of resources and achieve targets.

Qualifications, Skills, Abilities and Experience

• Degree level qualification in marketing, PR or communications or be able to demonstrate similar through experience. (E)

• Proven experience of marketing. (E)

• Able to undertake copy writing to a high level. (E)

• Excellent organisational, interpersonal and communication skills with the ability to manage priorities, work to tight schedules. (E)

• Experience of managing a box office or CRM system and using it to maximise marketing, sales and fundraising potential from customer data (E)

• In-depth knowledge of digital marketing methods. (E)

• Experience of managing budgets and delivering cost effective marketing activity. (E)

• Demonstrable evidence of delivering high quality marketing campaigns that drive sales. (E)

• A full UK driving license and access to your own vehicle. (E)

• High level of ICT working knowledge and experience – Microsoft 365, Word and Excel. (E)

• Ability to manage, motivate and support staff to reach their potential (E)

• Knowledge of hospitality and food service marketing.

• Welsh speaker – highly desirable.

• Experience of using analytics e.g. Google Analytics and social media Insights to inform and evaluate marketing activity.

• Experience of using content management systems and working with web developers.

• Experience of managing the marketing activity for several departments or organisations simultaneously.

• Experience of working with external agencies e.g. graphic design, printers, copywriters and other specialisms.

• Experience within an arts marketing role

• Understanding of audience development, segmentation and profile tools such as Audience Finder

​Basis: Permanent

Hours: Full Time

Salary: £31,525

Base/s: Grand Pavilion

Accountable to: Head of Marketing and Communications

*The salary is subject to job evaluation

Conditions of your appointment

Medical Clearance: Any offer of appointment is subject to medical clearance.

References: Two satisfactory references of which one should be your last employer. Where possible, both should be from previous employers.

Probationary period: New staff appointed to Awen Cultural Trust will be subject to a 6-month probationary period.

Eligibility to work in the UK: You are required to provide originals of one of the following documents as proof of your eligibility to work in the UK: birth certificate issued in the United Kingdom in conjunction with form P45, Form P60 or a pay slip from previous employment, current passport issued by a member state of the EEA or official immigration document showing that you are eligible to work in the United Kingdom.

Closing date for applications: 20th June 2021

Awen aspire to have a workforce that reflects the diversity of the communities we serve. Therefore, we welcome all applications irrespective of gender, ethnic origin, religion, belief, sexual orientation, age or disability. We consider ourselves to be a family friendly employer and offer various flexible working patterns.

We are committed to interviewing all disabled applicants that meet the essential criteria for the post. In addition, we will make reasonable adjustments and make our process accessible to disabled applicants. These are commitments that Awen have signed up to under the Disability Confident Scheme.

Applications are made through an online application form. If another accessible format is required, please email [email protected] or call 01656 754825.