Marketing & Communications Co-Ordinator | Corporate Services

Aberdeen Cyrenians Aberdeen United Kingdom Communication and Public Relations
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Company Description

About Us

First started by Aberdeen University students as a soup kitchen, Aberdeen Cyrenians now put the needs of North East Scotland's most vulnerable and socially excluded people first — leading at the frontline of service, care and influence for 50+ years.


Aberdeen Cyrenians work continuously to shift perceptions and change the outlook on homelessness and vulnerability in society — the reality often differs drastically from the 'labels' that people use when thinking of those who need support. Not accepting the current perception of homelessness is something that underpins Aberdeen Cyrenians' work. Our approach puts the reality of these situations front and centre.


This reality reminds us that anyone can find themselves in difficulty, and Aberdeen Cyrenians exist to support anyone and everyone — whether they're living on the street, at high financial risk, in an abusive living situation, struggling with mental health issues, struggling with substance addiction or involved in the justice system. Our core values support a mission that prioritises close assistance, unique care and standing steadfastly by people in the midst of their most vulnerable moments.


It's the passion and integrity of Aberdeen Cyrenians that makes us a formidable force against homelessness, abuse, violence and social exclusion — we make a lifechanging difference when working alongside the people who need their support the most.

Join our team and make a real difference every day

Working at Aberdeen Cyrenians, you will be helping vulnerable people, who are often at the margins of society, every single day. You will be helping them to build a positive future, resolve their current issues and move towards positive outcomes.


In addition to competitive rates of pay, we offer both on the job and formal training, support achieving professional qualifications and good career prospects.


You can expect the following working for us:


  • Comprehensive training through our online Learning Management System
  • Opportunity to pursue on the job qualifications and career progression
  • Industry leading systems and technology - we use an amazing apps to support our care at home services and case management systems, which helps us to ensure paperwork is streamlined and as much time as possible is spent with the service user
  • Online timesheets and expenses paid weekly
  • We are a Living Wage Foundation accredited employer - pay is reviewed annually each April
  • Benefits including Bike to Work Scheme and retail discounts
  • Employee Assistance programme offering confidential support 24/7/365
  • Mileage paid at the national rate
  • A warm and friendly team environment where everyone is valued.

One of our core values is that we value diversity and inclusion: exclusion has no place in our workplaces. Please let us know if you need us to make adjustments to allow you to apply for a role or attend an interview with Aberdeen Cyrenians.


If you are care experienced or have lived experience aligned to our area of work, we guarantee you an interview, subject to you meeting the minimum requirements of the role that you are applying for. We are also a Disability Confident employer.


Nothing we achieve would be possible without our employees - that's why we're as committed to their careers and professional development as they are.


You can find out more about us at www.weareac.org.

About Corporate Services

Our small but friendly Corporate Services Team provide all of the 'back office' support that keeps the organisation running. This is everything from Facilities Management, to HR, Finance, IT and Legal/Compliance. We are a group of mixed professionals with one thing in common - we believe in the work the organisation does and want to enable our front line teams to provide the best support they can to the vulnerable people that we support.

Position

JOB TITLE: Marketing & Communications Co-Ordinator

LOCATION: Unit 4, First Floor, 32 Scotstown Road, Bridge of Don, Aberdeen, AB23 8HG

RESPONSIBLE TO: Corporate Service Manager & Fundraising Manager

RESPONSIBLE FOR: N/A

SALARY: SCP 31 - 35 £27,272 – £30,315

TERMS: Full-time role (36.25 hours per week)


MAIN RESPONSIBILITIES:

The Marketing and Communications Coordinator is responsible for providing the organisation with professional Marketing and Communications support. Responsible for the coordination and implementation of Marketing and Communications projects, the incumbent will work with the Management and Leadership teams to ensure that appropriate brand awareness exists and that the organisation maximises the utilisation of both its brand and reputation in the fulfilment of its charitable purpose.

Working with the Corporate Services Team, the Marketing and Communications Coordinator will lead on all related activity and will provide appropriate advice and support to the Leadership Team to ensure that our brand is effectively managed and that we maximise the opportunities that are available to us.


JOB ACTIVITIES

Marketing

  • Supporting with the creation, development and execution of marketing campaigns to maximise their effectiveness.

  • Developing and deploying appropriate advertising campaigns and appeals that align with organisational stratagem and objectives

  • Work work with the Fundraising Team to plan and promote income generation events.

  • Work with the Corporate Services Team to plan, coordinate and executive events that relate to brand awareness and positioning

  • Work within agreed marketing budget(s)

  • Work to ensure brand consistency, advising others as required

  • Act as the brand gatekeeper, ensuring that brand guidelines are followed and that they are updated as the organisation evolves

  • Manage and develop promotional material for all services

  • Day to day management and administration of online presence and all social media channels

  • Work with stakeholders to create marketing plans for individual services/projects as required

  • Write engaging and effective copy that succinctly conveys our message

  • Manage relationships with external stakeholders as required.

  • Measure and Report effectiveness of marketing activity.

Communications (Internal)

  • Work with Corporate Services, HR and the Leadership Team to develop and deliver against an agreed internal communications plan (aligned to People Plan)

  • Support the Leadership Team to develop internal communications as required in response to organisational change

  • Work with HR and review internal communications material (e.g. employee consultation, key policies and procedures, employee handbook etc) and provide advice and guidance from a communications and key messaging perspective

  • Support with the maintenance of the communications aspect of internal sites e.g. SharePoint, Workplace etc.

  • Support with the delivery of staff engagement activities

  • Support the development and maintenance of internal communications channels.

Communications (External)

  • Work with Corporate Services, HR and the Leadership Team to develop and deliver against an agreed external communications plan (aligned to Business Plan)

  • Support the Leadership Team to develop the marketing and communications plan and keep the plan up to date and current throughout the year, responding to organisational change as required

  • Work with the Leadership Team to develop external messaging, such as Press Releases

  • Maintain a Media Library of all external communication and press coverage

  • Support with external messaging in response to any issues, incidents, accidents or negative publicity, working with the Chief Executive and external advisors to manage risk to the organisation.

Finance

  • Regularly review spend to ensure it is within budget

  • Implement cost reduction as and when required

  • Work within Financial Authority and Cash Management procedures.

Systems

  • Canva

  • Donorfy

  • Horizon VOIP

  • Loomly

  • Office 365

  • Squarespace

  • Talent LMS

  • Xero Accounting

  • Xero Expenses.

Requirements

GENERAL TERMS OF REFERENCE

  • In carrying out the above activities, the Marketing and Communications Coordinator will:
  • Work on their own and as part of teams, both within Aberdeen Cyrenians and with partnership organisations;

  • Maximise their own performance and contribution;

  • Respect the values of the organisation and work with the content of the ‘How We Work’ document at all times;

  • Ensure they comply with internal and external regulations, procedures and other requirements pertaining to the service;

  • Maintain the good reputation of the organisation;

  • Keep abreast of developments and legislation relevant to the service’s range of activities;

  • Seek to improve their knowledge and skills by both formal and informal means;

  • Carry out other relevant work commensurate with the post as required.

BASICS VALUES AND EQUAL OPPORTUNTIES

  • Respects and works according to the mission, aims and values in all aspects of the job and be responsible for the demonstration of these in the course of the daily work

  • To respect and work according to our Equality and Diversity Policy and ensure its promotion in the course of daily work.

PERSON SPECIFICATION

Qualifications/Education/Knowledge

  • Relevant Marketing/Communications qualification (or equivalent professional experience)
  • CIM or similar marketing qualification

Experience

  • Proven track record in a similar role
  • Understanding of third sector in Scotland

Key capabilities

  • Role model our aims and values
  • Ability to manage multiple/conflicting priorities
  • Can-do positive attitude
  • Planning/prioritising skills
  • Strong Communicator with strong verbal/written skills
  • High EQ
  • Strong problem-solving skills
  • Self-starter/Team player

Other information

Other information

You can expect the following working for us:

  • Comprehensive training through our online Learning Management System
  • Opportunity to pursue on the job qualifications and career progression
  • Online timesheets and expenses
  • We are a Living Wage Foundation accredited employer - pay is reviewed annually each April
  • Benefits including Bike to Work Scheme and an Employee Assistance programme
  • A warm and friendly team environment where everyone is valued.
  • Mileage paid at the national rate.

It's important to us that we recruit people who share our values and who want to make a difference. Our interview process is designed to get to know you better and to find out why you want to work for us. If you are nervous, please don't be - there are no right or wrong answers.

Because we work with vulnerable people, we have a responsibility to safeguard them. We undertake background and reference checks, and it is a term of employment with us that all employees register with the Protecting Vulnerable Groups ("PVG") scheme operated by Disclosure Scotland.

We guarantee an interview to candidates who have lived experience within the areas of society and the issues that we support and those who are care experienced, subject to meeting the minimum criteria for the role.

We're an equal opportunities employer and value diversity - exclusion has no place in our workplaces. If you need us to make reasonable adjustments to allow you to attend an interview with us, just let us know.

We regret that due to current Home Office rules, we are not able to sponsor applicants for this role, so you must be eligible to live and work in the UK without sponsorship.

The closing date for this position is 5pm on Tuesday 24th May 2022

We reserve the right to interview and appoint prior to the closing date for the role​.